Mobile News


Google announced that mobile search queries had grown 400% y/y and Android queries had grown 10x. In the earnings call, Google pointed to mobile as the key growth area for 2011 with particular initiatives for mobile payments, inexpensive handsets, and faster mobile networks.


Opera Mini grew to 86M users in 2010, up 84% y/y. The company is seeing 4000%+ growth in Africa.


Starbucks launched a mobile loyalty and payment application to customers last week. 20% of Starbucks transactions are made with a Starbucks card and one third of customers have a smart phone, compared to 18% for the US. 


Scoreloop announces 1M new users per week are registering with the service, an indicator of the massive growth in mobile gaming.


Blackberry announces 2M daily downloads of mobile apps from BlackBerry app world. Over the past 8 months, Apple has averaged 24M.


HTC announces $9.4B in revenue (+90%) and net income of $1.4B (+75%). The company shipped 25M phones (+110%) in 2010.


Sony announced 43.1M phones (-24% y/y) shipped in 2010


Microsoft has partnered with MACH to bring billing to Windows 7 Phones.


Groupon has launched a mobile couponing portal for KDDI, Japan's second largest carrier.


Verizon is suing the FCC to reject the net neutrality regulations the commission enacted 2 months ago on the grounds the commission does not have the jurisdiction. Under the order, carriers are prevented from blocking VOIP competitors.

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The Power of Fans! Greatest BMW AD in History




Above is a video put together by the son of a motorcycle owner. It is the greatest brand-building commercial of all time and BMW should buy rights to it immediately and show it all over the world forever.

The story behind the video is bellow.

This is a photo story of my father's 1958 BMW R50:
Boy meets girl, gets married, buys motorcycle. Rides it for 60,000 miles and has accident when wife is pregnant with 3rd child. (me) Wife orders motorcycle to be taken off road until all her children are grown and on their own. One day when bike is moved to a different storage location, son sits on bike and dreams of being a Jedi Master like his father. Couple grows old together and bike is not ridden for 40 years. Husband is now a grandfather of 7 and married for 50 years, when he dies of a stroke at age 71.
Son looks over the old rotting machine and finds note attached to it from his father to him. Son decides to restore the old 1958 BMW R-50 as a tribute to his father. With the help of many friends, especially Peter Nettesheim, world renowned BMW collector, bike is restored to look even better than it did when it was built in Germany.

I don't believe one can find something similarly moving about a brand.

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Autovot 2011


Ma alatur si eu initiativei lui Mircea care a initiat un premiu al bloggerilor din Romania. Mai exact, bloggerii isi vor putea masina favorita dupa doua criterii, desing si raport calitate/pret. La fiecare categorie poti nominaliza 3 masini.

Si acum optiunile mele:

Design:
1.BMW seria 5
2. Audi A7
3. Mini Countryman

Calitate/Pret:
1.Volksvagen Passat
2. BMW seria 5
3. Mini Countryman

Chiar daca nu sunteti bloggeri puteti alege masina anului in Autovot 2011. Intrati pe Facebook, in pagina aplicatiei, unde va puteti exprima voturile in ce priveste masina anului.

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Gala Reducerilor miniPrix pentru judetele Iasi, Prahova, Bacau


Veste buna pentru cei impatimiti de shopping la preturi corecte!

Weekendul acesta, pe 22 si 23 ianuarie, Gala Reducerilor online miniPRIX trece prin judetele Iasi, Prahova si Bacau. Toti cumparatorii din aceste judete vor plati cu 30% mai putin pentru orice comanda facuta in aceasta perioada din magazinul online www.miniprix.ro.

Oferta este asadar valabila pentru toate comenzile online plasate in magazinul online miniPRIX in zilele 22-23 ianuarie 2010, pentru adrese de livrare din judetetele Iasi, Prahova si Bacau.

Nu rata!

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Sms Iasi - Social Media Summit


Tocmai ce am fost invitat sa particip ca speaker la BIZ Social Media Summit, editia a III a, care va avea loc la Iasi pe 4 martie, la Hotel Unirea.
Este cel mai mare eveniment regional despre influenta online, networking si strategii de marketing prin social media. Social Media Summit este cel de-al treilea dintr-o serie de evenimente organizata de revista Biz care duce influenceri de top si specialisti in social media la nivel local, intr-o intalnire directa cu comunitatile regionale online si de business.
Participa o multime de speakeri interesani care nu trebuiesc ratati. Va recomand cu caldura sa participati pentru a afla cum putei folosi media sociale pentru a comunica eficient.

Revin cu tema despre care voi povesti acolo.

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My Plans for 2011



to turn fear into excitement
to turn worry into wonder
to turn expectation into anticipation
to turn disappointment into detachment
to turn enragement into engagement
to turn judgment into observation


Happy New Year!

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Dan Pink despre surprinzătoarea ştiinţă a motivării



Dan Pink examinează enigma motivării, pornind de la un fapt cunoscut de specialiştii în ştiinţe sociale, dar necunoscut de majoritatea managerilor: recompensele tradiţionale nu sunt întotdeauna aşa de eficiente cum credem. Ascultaţi poveşti edificatoare -- şi poate, o cale de urmat.

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CSR has failed


The soon to be published book by Wayne Visser, The Age of Responsibility: CSR 2.0 and the New DNA of Business, argues that CSR, as a business, governance and ethics system, has failed. This assumes that success or failure is measured in terms of the net impact (positive or negative) of business on society and the environment. 


The reason CSR 1.0 has failed is not through lack of good intent, nor even through lack of effort. The old CSR has failed because our global economic system is based on a fundamentally flawed design. For all the miraculous energy unleashed by Adam Smith’s ‘invisible hand’ of the free market, our modern capitalist system is faulty at its very core. 
Simply put, it is conceived as an abstract system without limits. 


What is now needed is a new form of CSR - which the book dubs CSR 2.0. 
This combines five elements:
1) Creativity - Directing business creativity to solving the world's social and environmental problems
2) Scalability - A 'shining pilot project' is pointless if it can't be scaled for mass use
3) Responsiveness - greater transparency, through reporting mechanisms and through sharing intellectual resources (eg/technology patents)
4) Glocality - Understanding local contexts and applying local solutions without forsaking global principles
5) Circularity - Closed loop production - such as factories that produce drinking water as waste or materials that can feed into industry as high quality raw materials for new products


The end result is a new meaning for CSR - Corporate Sustainability and Responsibility. 


When all is said and done, CSR 2.0 comes down to one thing: clarification and reorientation of the purpose of business. It is a complete misnomer to believe that the purpose of business is to be profitable, or to serve shareholders. These are simply means to an end. Ultimately, the purpose of business is to serve society, through the provision of safe, high quality products and services that enhance our well being, without eroding our ecological and community life-support systems.


CSR is dead! Long live CSR!

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Changing Education Paradigms



Combine Sir Ken Robinson with nice drawing infographics about a fascinating subject like education reform and you have a captivating video you won't be able to stop watching... or thinking about it.

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STRATEGY FOR THE POST-DIGITAL AGE

Speaking at Making Digital Work in NYC, Faris Yakob, Chief Innovation Officer for MDC Partners inspires us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
Check it out! Time well spent.



Watch live video from bdw_live on Justin.tv



Watch live video from bdw_live on Justin.tv

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The Untold Story of Women and The Web



A survey commissioned by Yahoo and Starcom Mediavest Group (PDF) found that  96 percent of women say that they frequently feel positive emotions while online. If your marketing doesn’t elicit a positive emotional reaction, then you’re missing an opportunity.



Qualitative findings from a Just Ask a Woman Live listening session identified eight personality profiles for women when they are online. 
  1. Digital Cowgirl – the internet pioneer
  • 51 percent of women say they love finding new and exciting websites on the internet
  • 42 percent say they will go online even if they are not looking for anything in particular
  • Where to find her: games websites
  1. Digital Cassandra – the influential predictor of “what’s next”
  • 43 percent of women say they tell all their friends about websites they like
  • 22 percent claim they are usually the first of their friends to discover an interesting website
  • Where to find her: news, finance, home & family and food & entertainment websites
  1. Digital Diva – uses the “smartest” sites
  • 16 percent of women say they use the Internet to buy luxury items.
  • Where to find her: shopping, travel, health & beauty, entertainment & gossip and finance websites
  1. Digital Debutante – new to the internet, but not a novice
  • 20 percent of women state that although they are relatively new to the internet, they are constantly learning about new applications and websites.
  1. Digital Detective – internet researcher
  • 82 percent of women say the Internet is the first place they go if they need to conduct research
  • 58 percent can spend hours on the Internet researching every aspect of an issue that they are interested in.
  • Where to find her: news, weather, finance, home & family and food & entertaining websites
  1. Digital Voyeur – uses the internet to anonymously observe
  • More than 20 percent of respondents use the internet to look up old friends or boyfriends
  • Where to find her: news, finance, games, home & family, food & entertainment and astrology websites
  1. Digital Socialite
  • 12 percent of women agree with the statement: “I use the Internet to help me plan my social life”
  • 15 percent say they have used the Internet to meet new people
  • Where to find her: travel, entertainment and gossip websites
  1. Digital Shopkeeper
  • Just over 10 percent of women say they have started an online business or have used the internet to generate income.
  • Where to find her: news websites

As noted in this report, much of the conventional wisdom about how and why women use
the Internet may actually be wrong. What is certain is that the digital dialogue between marketers and their female customers will never be the same. Reaching women on line will require greater insight, a better understanding of their attitudes and values, and the willingness to engage in an empowering dialogue.

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Ad Planner 1000 says....


What Ad Planner 1000 says about our habits online? Here is a a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. The sites on this list reflect 3 seasonal trends:


              - Users are playing, not watching sports - Fifa.com, NBA.com and ESPN.com all saw declines as regular visitors turned off their computers and headed outside to play.
              - Users are, however, watching blockbusters - Fandango.com, moviefone.com, rottentomatoes.com and netflix.com all saw traffic increases.
              - Users are being social - Cooking sites like allrecipes.com and cooks.com saw increases, as did dating sites zoosk.com and match.com, while twitter.com and hi5.com saw declines.


I guess we are increasingly start to play out, after having meals at home. Or something like that.

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Scrisoare deschisa catre publicitate si marketing




Cititi scrisoarea de mai sus. Este in engleza. Nadajduiesc ca cititorii acestui blog stapanesc limba.
Este o scrisoare despre crowdsourcing si co-creatie de la un tip care nu vrea sa participe. Imi place adevarul laconic din scrisoare.
Si chiar daca inca nu am reusit sa-l identific pe Brian, cuvintele lui pline de intelepciune, nu vor fi uitate curand - "Vreau sa mananc carnati gustosi, nu sa incarc videoclipuri". 


De luat aminte.

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Fundatia Comunitara Iasi


Din orice punct de vedere am privi problema, concluzia este aceeasi: o comunitate se poate dezvolta doar prin implicarea a cat mai multi dintre membrii ei.
Intotdeauna m-am intrebat daca Iasul are spirit comunitar si daca poate fi stimulat sa se manifeste.

Spiritul comunitar se refera la ideea pe care membrii comunitatii o au despre ei insisi si despre comunitatea lor. In general este vorba de atitudini pozitive, optimiste in privinta viitorului si care incurajeaza altruismul si contributia membrilor la bunastarea comunitatii. Aceste atitudini sunt apoi reflectate in purtarea acestor membri si prin urmare contribuie la un viitor mai bun al comunitatii.

Animat de gandurile astea s-a nascut ideea de a infiinta o fundatie comunitara la Iasi. Alaturi de un grup de tineri profesionisti animati de aceleasi idei am hotarat sa ne punem in practica ideile si sa contribuim cu responsabilitate si entuziasm la dezvoltarea comunitatii iesene.

Convinsi ca schimbarea se produce prin implicarea si prin contributia noastra, a tuturor, si cu dorinta de a aduce increderea iesenilor ca “se poate”, grupul de initiativa a reactionat prompt la programul lansat de Asociatia pentru Relatii Comunitare. Mai exact, prin acest program, ARC ofera consultanta specializata pentru infiintarea si functionarea unei fundatii comunitare si un sprijin financiar (30.000 lei) in condiţiile atragerii aceleasi sume din comunitate de catre grupul de initiativa.

Dar ce este o Fundatie Comunitara?
Fundatiile comunitare reprezinta organizatii care atrag fonduri din donatii de la persoane fizice si juridice dintr-o anumita arie geografica si care distribuie fondurile atrase catre cauze caritabile, din aceeasi regiune, pentru dezvoltarea acesteia. Ele stimuleaza motivatia, cooperarea si participarea locala.
O fundatie comunitara este independentă si nu poate fi controlata direct sau indirect de catre un individ, o organiztie, o institutie, o companie sau un partid politic.

Fundatia Comunitara Iasi aduce impreuna oamenii buni si cauzele bune pentru a asigura administrarea si distribuirea profesionista si transparenta a fondurilor donate pentru intreaga comunitate. Fundatia Comunitara Iasi aduce bucuria in actul de a dona, facandu-l confortabil, convenabil si rentabil, iar prin valorificarea flexibilitatii Fundatiei, doreste sa creeze vehiculul de donare potrivit cu obiectivele donatorului spre beneficiul comunitatii.

Va invitam cu drag sa da-ti o mana de ajutor la infiintarea si functionarea Fundatiei Comunitare Iasi. Gasiti pe site-ul fundatiei contul unde se pot face donatii.
De buna seama ca ne puteti sprijinii in orice alt mod. Promovati initiativa, spune-ti celor apropiati despre inititiva. Orice ajutor conteaza.

Va multumesc!

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Periodic Table of Swearing

Bloody Nora! Great find! The periodic Table of Swearing courtesy of Modern Toss. Available in print.


And to keep things in same course, here is a video where Britain's Channel 4 asks loads of celebrities to share their favorite swear words.


What's yours?

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Social Media Revolution

The pace of change in social media is fast! Extremely fast! Check out the following videos, made bySocialnomis. There is a 9 month gap between the moment they were made.

The first video


The second one (9 months later)


What changed in the last 9 months?

- Over 50% of the world’s population is under 30
- Facebook tops Google for weekly traffic in the U.S.
- Facebook added over 200 million users in less than a year
- If Facebook were a country it would be the world’s 3rd largest (previously 4th)
- Britney Spears replaces Ellen DeGeneres (Twitter stat)
- 50% of the mobile Internet traffic in the UK is for Facebook
- Wikipedia has 15 million articles (previously 13 million)
- 60 million status updates happen on Facebook daily

The end of the second video says it all! If your business will still exist in 5 years time, that's the ROI of social media. So, what are you going to do about it?

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Beautifully Banal

The Type Directors Club has asked a few designers to find a classified/personal newspaper ad from their local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads will be reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned, with proceeds to benefit the TDC Scholarship Fund

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Start-up School

photo credit

Prietenul Manafu lanseaza un nou proiect interesant. Start-up School.

Esti student? Vrei sa afli cum sa pornesti o afacere pe internet?
Start-Up School isi propune sa exploreze noul context de business si posibilitatile de dezvoltare in noua realitate dominata de Internet intr-un eveniment ce va acoperi cele mai importante aspecte ale conceperii si dezvoltarii ulterioare a unei afaceri online.

Vino si asista la prezentarile Start-up School pe 21 aprilie, pentru o zi de conferinte si dezbateri in care vei:

• BENEFICIA de bogata experienta antreprenoriala a celor mai cunoscuti oameni de afaceri si profesionisti din online
• INVATA cele mai bune si mai inovatoare practici in start-up-urile din mediul virtual
• CASTIGA cunostinte pretioase si un premiu de 1000 de euro daca te inscrii in concursul de idei si proiecte pe internet.

Daca nu ajungi la Bucuresti poti vedea evenimentul pe internet, live pe: www.startupschool.ro

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Diesel - Sex Sells



Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.


Look at the reactions of the ad-hoc spectators.

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What the fuck is social media?


A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny new technology, but because it lets us be ourselves – only more. so.

Picture from this bold, interesting, in your face presentation

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Brand Butling

"It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be 'brand butlers'."


More interesting thoughts on the matter, here

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STOP SAYING "VIRAL"

As mighty ninja, Faris put it, spreadable media is a more accurate term. If it doesn't spread, it's dead. Spreadability as a concept describes how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture.

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Talent imitates, genius steal

De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.


Judecati si voi.

SPDR



Timisoreana

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Brand Activation - Heineken

This is, by far, one of the best examples of successful brand activation I've seen!

I would have loved to take part in the event.
Such a great, engaging experience! Bravo to all parts involved in the creation!

The video is a bit long, but worth watching.




>DIV

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Logorama

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !



The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA).
Is nominated for best animated short at this year's Oscars, so take aprox. quarter of an hour to watch it. And is full of corporate and brand logos (around 2,500 of them) Brilliant!

*Update Just won the Oscar! Well deserved!

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How clients can create a shared agenda

Things a client can do to inspire trust and create a shared agenda:

Have lunch or a drink with the key people on your agency brand team. Talk about communications in general. Get alignment on models of how communications work.

Take a half-day with the agency to review ideas. Take 10 ideas you think are great, ask them to bring 10 ideas they think are great. Discuss.

Organise team-building events.

Inspire the team. Before briefing their new agency, Berghaus sent a box of their outdoor clothing and a map reference. The briefing took place up a mountain.

Give information when asked for it. “You don’t need to know that” is demoralising.

Ensure that the originators of the ideas, whether you get to meet them or not, are fully briefed on your business situation rather than just your communication needs. This way you may get a creative business idea rather than just a new campaign.

Negotiate the brief with your agency, don’t just deliver it as a fait accompli. Use their market knowledge and insight to add value to your own ideas and work with them to build a platform for creative thinking and originality.

Apply the normal rules of courtesy. Regularly keeping your agency waiting in reception for an hour will not make them want to go the hard yards for you.

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The Sexiest Music Video Around



This has to be the sexiest music video around! Shot in classic black and white, fashion photographer Victor Del Toro follows around a beautiful model who can't decide whether or not to keep her clothes on. Song is "Say It Ain’t So" by Weezer.
Personally,I would have loved more storyline, but is hot enough as it is.

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New decade

At the beginning of the new decade I'm going to do any prediction about anything, because the thing is, one can't predict a thing. And that's fine.
I'm not going to make any list of future trends to watch or any gadgets that will make our lives better.
I'm just going to encourage you to live, as you please and enjoy it.



Peace

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The Morgan Freeman Chain of Command


click for larger version

With an authoritative voice, and calm demeanour, this ever popular African American actor has grown into one of the most respected figures in modern US cinema.

Originated from Maxim.com, this chart is depicting the hierarchical ranking of characters Morgan Freeman has played throughout his illustrious career.
Great stuff, Maxim!

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Ten ways to kill creativity

  1. Always pretend to know more than everybody around you.

  2. Get employees to fill in time sheets.

  3. Run daily checks on progress of everyone's work.

  4. Ensure that highly qualified people do mundane work for long periods.

  5. Put barriers up between departments.

  6. Don't speak personally to employees, except when announcing increased targets, shortened deadlines and tightened cost restraints.

  7. Ask for a 200-page document to justify every new idea.

  8. Call lots of meetings.

  9. Place the biggest emphasis on the budget.

  10. Buy lots of computers.

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The only way is forward


photo by

"Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be cumbered with your old nonsense." - Ralph Waldo Emerson

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Tweets on a Watch

Twitter on a Fossil Bluetooth Watch!
From Bill Geiser, VP Fossil watch Technology

Bulky, though interesting.

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Oxford Street Fla(e)sh Walk



For designer clothes at discounts that you would walk across Oxford Street naked for, check out BrandAlley now.
The online fashion retailer, BrandAlley, held an impromptu fashion show on November 20th on one of the most fashionable streets in the UK. The models wore nothing but a whole bunch of body paint.

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Creative Review - UNKLE's Heavy Drug video

Director Matei-Alexandru Mocanu has won genero.tv's competition to make the official music video for the latest UNKLE track, Heavy Drug. Congratulations to Matei! Well deserved.



Creative Review - UNKLE's Heavy Drug video

Posted using ShareThis

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Agency of the future

I found this interesting quote today:



The seamless life of agency can be reflected in the way we organize ourselves into flexible and versatile teams and collaboration across different disciplines is the key. socialhallucinations.com, Social Hallucinations, Nov 2009



You should read the whole article.

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Agencies in Romania

Winning industry awards is sometimes the primary concern of the agency’s creative staff, and because of this, clients often accuse agencies of ignoring their needs in favor of creating work that appeals to judges who sit on awards panels, usually fellow practitioners.

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Book covers


If you are interested in book covers and editorial in general, there is nice project called «Daily book graphic» by Julian Montague, an artist and graphic designer living in Buffalo NY.
«Everyday I post some sort of graphic element from a book that I own. My plan is to do this for a year – February 21, 2009 to February 21, 2010.»

Very interesting

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Joy

Ieri, 20 oct, la invitatia celor de la Trado Motors, am participat la BMW xDrive Tour.
De dimineata, pe o vreme de stat in casa, am ajuns la locatie, unde dupa o cafea si o scurta sedinta de socializare, am intrat in "paine". Vorba lor, bucuria nu are timp sǎ se îngrijoreze de condiţiile meteo şi de drum.

Tre' sa marturisesc ca eu sunt un mare fan BMW, inca de pe vremea lui E21, prin urmare eram nerabdator sa vad noul seria 5 GT si sa experimentez tehnologia xDrive. Ar trebui sa vorbesc si despre premiera in Romania a modelului X1, dar mie nu-mi spune nimic. Este un compromis facut de constructorul german, pe care-l inteleg dpdv al marketingului, dar nu il voi sustine.

Buuun......Dupa o scurta prezentare video a ce inseamna BMW xDrive, am trecut la dezvelirea monstrului! O combinatie intre un SUV, un MPV si o berlina de lux, modelul de baza, 535i GT fiind propulsat de un motor cu sase cilindri in linie de 3.0 litri supraalimentat ce dezvolta 306 cp. Aveam furnicaturi pe degete si tare as fi vrut sa-l incerc. Cu alta ocazie...

Fara sa pierdem timpul, am purces la o demonstratie a sistemului xDrive in conditii de on-road si off-road. Asa ca insotiti de cate un reprezentant BMW, ne-am urcat cate 2 in masini si ....of we went. Traseul ne-a purtat prin imprejurile orasului, iar la intervale regulate opream pentru a experimenta alt model din carvana.

Eu am condus un x3, un 320, al lui Claudiu David ( care mi-a oferit cateva tips-uri de condus extem de utile) si un 750i de 5l, 407 cai, cutie automata. Ce sa zic....Masinile astea parca au fost construite ca o prelungire a mea. Reactioneaza precis la reactiile mele, de parca au in ADN urme din mine. Incredibil cum accelereaza de te infunda in scaun si cum reactioneaza pe o sosea uda, chiar daca nu le-am solicitat la maxim. O incantare!

Odata ajunsi la showroom, am trecut la experimentare sistemului xDrive pe un traseu ingenios, amenajat in curte. Eu am condus un x6 si un x5 si marturisesc ca inca nu-mi vine sa cred ce poate sa faca tehnologia mentionata. Sistemul inteligent xDrive transferă putere către roţi într-un mod hotărât – şi în doar câteva milisecunde, în momentul în care sistemul simte o pierdere excesivă a tracţiunii, inversează subit cuplul, pentru a se adapta condiţiilor schimbătoare; iar astfel oferă tracţiunea maximă disponibilă şi o manevrabilitate superioară, pe toate suprafeţele. Si a fost un traseu plin de denivelari!

Una peste alta a fost o experienta minunata si parca nu as fi plecat. In concluzie trebuie sa admit ca BMW este Joy. O bucurie savurata resposabil, si traita in siguranta. Multumesc gazdelor si ii anunt ca voi raspunde cu drag si altor invitatii.

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Intangible value



Rory Sutherland does an excellent job of selling what he calls "intangible value".
By the end of this talk, he will have persuaded you to the notion that intangible value is good, because it prevents people from only wanting more all the time, and instead enables them to appreciate what they already have.

A very valuable and insightful talk - sometimes it is a bit over the top - but we can give that licence to him - he is an advertising man and speaks his business well.

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Have you seen this AIR video?



Absolutely brilliant! I love the constantly changing creative interpretation. wow! Music an image. Biology here is a fabulous treat.

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Logo redesign

A change in the logo, affects buying decisions.

"Currently, most companies use a mass approach when they change their logos. Worse yet, most companies presume that their most precious customers—those having strong brand commitment—will be more accommodating to changes.

"Our results show this is likely a mistaken assumption—one that can alienate the core, the most committed of a brand’s customers. In contrast, weakly committed consumers respond positively to logo redesign. Naturally, a more nuanced approach is needed to ensure that logo redesigns appeal to both groups.

"One strategy may be to manage the reactions and expectations of strongly committed consumers by actively soliciting their input and perhaps pre-notifying them before the changes are revealed to the broader public. Giving the strongly committed such a feeling of being an 'insider' may strengthen their self-brand connection and mitigate the potentially negative effects of logo redesign." - Dr. Vikas Mittal, Rice University

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