WE, AT DIESEL, HAVE A STUPID DREAM.
What would it be like to start a nation from scratch?
To take what is great from the countries we know and ditch what is bad.
To re-write the laws.
To right social wrongs.
A country for only the brave.

Check out this set from the "Stupid" campaign. Nice development of the initial idea.

Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.

Using video and authentic personal ads to promote jeans, Diesel and Wysiwyg employ Web 2.0 tactics. The page transforms into a real personals section. If the user is looking for a date, then he/she can send a photo and profile to the site gallery and, who knows, someone looking for a partner may contact them.

Odd dark future in which people still remain human beings and, despite all the technological advances, make normal human errors. Marcel, carefully built a new campaign for Diesel - "Human after all".








Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriters: Eric Jannon, Dimitri Guerassimov
Art directors: Nicolas Chauvin, Romin Favre
Photographer : Johan Renck