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Stay curious

By | Published 05 octombrie 2011

Adopting and encouraging a culture of constant learning sounds exhausting, but it may well be the only way to stay sane. Learn to code, get comfortable in the wild, stay open, stay curious. A phrase used often at BBH and which turned up on our login screens this summer is perhaps an apt way to close: “Do interesting things and interesting things will happen to you.”Building A New Agency OS - Google #Firestarters
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How clients can create a shared agenda

By | Published 23 februarie 2010

Things a client can do to inspire trust and create a shared agenda:

Have lunch or a drink with the key people on your agency brand team. Talk about communications in general. Get alignment on models of how communications work.

Take a half-day with the agency to review ideas. Take 10 ideas you think are great, ask them to bring 10 ideas they think are great. Discuss.

Organise team-building events.

Inspire the team. Before briefing their new agency, Berghaus sent a box of their outdoor clothing and a map reference. The briefing took place up a mountain.

Give information when asked for it. “You don’t need to know that” is demoralising.

Ensure that the originators of the ideas, whether you get to meet them or not, are fully briefed on your business situation rather than just your communication needs. This way you may get a creative business idea rather than just a new campaign.

Negotiate the brief with your agency, don’t just deliver it as a fait accompli. Use their market knowledge and insight to add value to your own ideas and work with them to build a platform for creative thinking and originality.

Apply the normal rules of courtesy. Regularly keeping your agency waiting in reception for an hour will not make them want to go the hard yards for you.

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Quality customer insights

By | Published 22 august 2007


A major trend, and one which will undoubtedly impact on all marketing communications agencies depending on how prepared they already are, is the increase in demand from clients for better customer insights. This tallies with our own experience – the improved new business performance of agencies that embrace this point speaks for itself. Agencies should develop keener customer insights and communicate these energetically to their prospect-base.

According to Rainmaker Consulting’s “Intelligent New Business Survey,” the main factor for choosing one agency over another is "Quality customer insights." Not size, not creative capabilities, not client list, which are ranked down below.

This clearly shows the need for people with planning skills, with a keen eye and able to come up with quality insights.

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Fun anyone?

By | Published 24 iunie 2007



This is a video made in Connected Ventures, a company that develops and maintains Vimeo, busted tees, Defunker, College Humor and Crazewire. Brilliant!

via

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