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Social Media Revolution

By Claudiu | Published 07 mai 2010

The pace of change in social media is fast! Extremely fast! Check out the following videos, made bySocialnomis. There is a 9 month gap between the moment they were made.

The first video

The second one (9 months later)

What changed in the last 9 months?

- Over 50% of the world’s population is under 30
- Facebook tops Google for weekly traffic in the U.S.
- Facebook added over 200 million users in less than a year
- If Facebook were a country it would be the world’s 3rd largest (previously 4th)
- Britney Spears replaces Ellen DeGeneres (Twitter stat)
- 50% of the mobile Internet traffic in the UK is for Facebook
- Wikipedia has 15 million articles (previously 13 million)
- 60 million status updates happen on Facebook daily

The end of the second video says it all! If your business will still exist in 5 years time, that's the ROI of social media. So, what are you going to do about it?

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Beautifully Banal

By Claudiu | Published 20 aprilie 2010

The Type Directors Club has asked a few designers to find a classified/personal newspaper ad from their local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads will be reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned, with proceeds to benefit the TDC Scholarship Fund

Posted in design, posters, print ad, TDC, typography | 1 Comment

Start-up School

By Claudiu | Published 16 aprilie 2010

photo credit

Prietenul Manafu lanseaza un nou proiect interesant. Start-up School.

Esti student? Vrei sa afli cum sa pornesti o afacere pe internet?

Start-Up School isi propune sa exploreze noul context de business si posibilitatile de dezvoltare in noua realitate dominata de Internet intr-un eveniment ce va acoperi cele mai importante aspecte ale conceperii si dezvoltarii ulterioare a unei afaceri online.

Vino si asista la prezentarile Start-up School pe 21 aprilie, pentru o zi de conferinte si dezbateri in care vei:

• BENEFICIA de bogata experienta antreprenoriala a celor mai cunoscuti oameni de afaceri si profesionisti din online
• INVATA cele mai bune si mai inovatoare practici in start-up-urile din mediul virtual
• CASTIGA cunostinte pretioase si un premiu de 1000 de euro daca te inscrii in concursul de idei si proiecte pe internet.

Daca nu ajungi la Bucuresti poti vedea evenimentul pe internet, live pe: www.startupschool.ro

Posted in start-up school | Leave a comment

Diesel - Sex Sells

By Claudiu

Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.

Look at the reactions of the ad-hoc spectators.

Posted in advertising, diesel, guerilla, performance, sex sells | Leave a comment

What the fuck is social media?

By Claudiu | Published 14 aprilie 2010

A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny new technology, but because it lets us be ourselves – only more. so.

Picture from this bold, interesting, in your face presentation

Posted in digital, media, social media, technology | Leave a comment

Brand Butling

By Claudiu | Published 09 aprilie 2010

"It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be 'brand butlers'."

More interesting thoughts on the matter, here

Posted in brand butler, branding, business, consumer, service | Leave a comment

STOP SAYING "VIRAL"

By Claudiu | Published 26 martie 2010

Stop Saying Viral - A Case for Spreadable Media

View more presentations from Eva Hasson.

Great presentation!

As mighty ninja, Faris put it, spreadable media is a more accurate term. If it doesn't spread, it's dead. Spreadability as a concept describes how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture.

Posted in spreadable media | Leave a comment

The truth about the consumer

By Claudiu | Published 25 martie 2010

Posted in account planning, consumer, insights | Leave a comment

Talent imitates, genius steal

By Claudiu | Published 24 martie 2010

De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.

Judecati si voi.

SPDR

Timisoreana

Posted in ceasul, clock tower, imitation, SPDR, timisoareana | 4 Comments

Pongdrian

By Claudiu | Published 23 martie 2010

Wonderful animated GIF!

Made by custard for "From Make Art More Awesome"

Posted in animation, art, design, GIF, mondrian | 2 Comments

Monday

By Claudiu | Published 22 martie 2010

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Brand Activation - Heineken

By Claudiu | Published 13 martie 2010

This is, by far, one of the best examples of successful brand activation I've seen!

I would have loved to take part in the event.

Such a great, engaging experience! Bravo to all parts involved in the creation!

The video is a bit long, but worth watching.

>DIV

Posted in brand activation, heineken, italy | 4 Comments

Logorama

By Claudiu | Published 27 februarie 2010

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !

The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA).

Is nominated for best animated short at this year's Oscars, so take aprox. quarter of an hour to watch it. And is full of corporate and brand logos (around 2,500 of them) Brilliant!

*Update Just won the Oscar! Well deserved!

Posted in animated, logorama, oscars, short | Leave a comment

The Social Media Effect

By Claudiu | Published 25 februarie 2010

Great infographic about how things work in social media.

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How clients can create a shared agenda

By Claudiu | Published 23 februarie 2010

Things a client can do to inspire trust and create a shared agenda:

Have lunch or a drink with the key people on your agency brand team. Talk about communications in general. Get alignment on models of how communications work.

Take a half-day with the agency to review ideas. Take 10 ideas you think are great, ask them to bring 10 ideas they think are great. Discuss.

Organise team-building events.

Inspire the team. Before briefing their new agency, Berghaus sent a box of their outdoor clothing and a map reference. The briefing took place up a mountain.

Give information when asked for it. “You don’t need to know that” is demoralising.

Ensure that the originators of the ideas, whether you get to meet them or not, are fully briefed on your business situation rather than just your communication needs. This way you may get a creative business idea rather than just a new campaign.

Negotiate the brief with your agency, don’t just deliver it as a fait accompli. Use their market knowledge and insight to add value to your own ideas and work with them to build a platform for creative thinking and originality.

Apply the normal rules of courtesy. Regularly keeping your agency waiting in reception for an hour will not make them want to go the hard yards for you.

Posted in agency, business, clients, relationship, trust | Leave a comment

Why not?

By Claudiu | Published 16 februarie 2010

A fresh campaign coming from Brazil, for Delas, a website for women.
Agency: TBWA/Lew’Lara

VIA

1 Comment

The Sexiest Music Video Around

By Claudiu | Published 13 ianuarie 2010

This has to be the sexiest music video around! Shot in classic black and white, fashion photographer Victor Del Toro follows around a beautiful model who can't decide whether or not to keep her clothes on. Song is "Say It Ain’t So" by Weezer.
Personally,I would have loved more storyline, but is hot enough as it is.

4 Comments

New decade

By Claudiu | Published 07 ianuarie 2010

At the beginning of the new decade I'm going to do any prediction about anything, because the thing is, one can't predict a thing. And that's fine.
I'm not going to make any list of future trends to watch or any gadgets that will make our lives better.
I'm just going to encourage you to live, as you please and enjoy it.

Peace