Scrisoare deschisa catre publicitate si marketing

By | Published 27 august 2010




Cititi scrisoarea de mai sus. Este in engleza. Nadajduiesc ca cititorii acestui blog stapanesc limba.
Este o scrisoare despre crowdsourcing si co-creatie de la un tip care nu vrea sa participe. Imi place adevarul laconic din scrisoare.
Si chiar daca inca nu am reusit sa-l identific pe Brian, cuvintele lui pline de intelepciune, nu vor fi uitate curand - "Vreau sa mananc carnati gustosi, nu sa incarc videoclipuri". 


De luat aminte.

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What is digital media?

By | Published 12 august 2010

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Fundatia Comunitara Iasi

By | Published 21 iulie 2010


Din orice punct de vedere am privi problema, concluzia este aceeasi: o comunitate se poate dezvolta doar prin implicarea a cat mai multi dintre membrii ei.
Intotdeauna m-am intrebat daca Iasul are spirit comunitar si daca poate fi stimulat sa se manifeste.

Spiritul comunitar se refera la ideea pe care membrii comunitatii o au despre ei insisi si despre comunitatea lor. In general este vorba de atitudini pozitive, optimiste in privinta viitorului si care incurajeaza altruismul si contributia membrilor la bunastarea comunitatii. Aceste atitudini sunt apoi reflectate in purtarea acestor membri si prin urmare contribuie la un viitor mai bun al comunitatii.

Animat de gandurile astea s-a nascut ideea de a infiinta o fundatie comunitara la Iasi. Alaturi de un grup de tineri profesionisti animati de aceleasi idei am hotarat sa ne punem in practica ideile si sa contribuim cu responsabilitate si entuziasm la dezvoltarea comunitatii iesene.

Convinsi ca schimbarea se produce prin implicarea si prin contributia noastra, a tuturor, si cu dorinta de a aduce increderea iesenilor ca “se poate”, grupul de initiativa a reactionat prompt la programul lansat de Asociatia pentru Relatii Comunitare. Mai exact, prin acest program, ARC ofera consultanta specializata pentru infiintarea si functionarea unei fundatii comunitare si un sprijin financiar (30.000 lei) in condiţiile atragerii aceleasi sume din comunitate de catre grupul de initiativa.

Dar ce este o Fundatie Comunitara?
Fundatiile comunitare reprezinta organizatii care atrag fonduri din donatii de la persoane fizice si juridice dintr-o anumita arie geografica si care distribuie fondurile atrase catre cauze caritabile, din aceeasi regiune, pentru dezvoltarea acesteia. Ele stimuleaza motivatia, cooperarea si participarea locala.
O fundatie comunitara este independentă si nu poate fi controlata direct sau indirect de catre un individ, o organiztie, o institutie, o companie sau un partid politic.

Fundatia Comunitara Iasi aduce impreuna oamenii buni si cauzele bune pentru a asigura administrarea si distribuirea profesionista si transparenta a fondurilor donate pentru intreaga comunitate. Fundatia Comunitara Iasi aduce bucuria in actul de a dona, facandu-l confortabil, convenabil si rentabil, iar prin valorificarea flexibilitatii Fundatiei, doreste sa creeze vehiculul de donare potrivit cu obiectivele donatorului spre beneficiul comunitatii.

Va invitam cu drag sa da-ti o mana de ajutor la infiintarea si functionarea Fundatiei Comunitare Iasi. Gasiti pe site-ul fundatiei contul unde se pot face donatii.
De buna seama ca ne puteti sprijinii in orice alt mod. Promovati initiativa, spune-ti celor apropiati despre inititiva. Orice ajutor conteaza.

Va multumesc!

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Periodic Table of Swearing

By | Published 16 iulie 2010

Bloody Nora! Great find! The periodic Table of Swearing courtesy of Modern Toss. Available in print.


And to keep things in same course, here is a video where Britain's Channel 4 asks loads of celebrities to share their favorite swear words.


What's yours?

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How Does Google Work?

By | Published 01 iulie 2010

How Does Google Work?

Infographic by PPC Blog

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Social Media Revolution

By | Published 07 mai 2010

The pace of change in social media is fast! Extremely fast! Check out the following videos, made bySocialnomis. There is a 9 month gap between the moment they were made.

The first video


The second one (9 months later)


What changed in the last 9 months?

- Over 50% of the world’s population is under 30
- Facebook tops Google for weekly traffic in the U.S.
- Facebook added over 200 million users in less than a year
- If Facebook were a country it would be the world’s 3rd largest (previously 4th)
- Britney Spears replaces Ellen DeGeneres (Twitter stat)
- 50% of the mobile Internet traffic in the UK is for Facebook
- Wikipedia has 15 million articles (previously 13 million)
- 60 million status updates happen on Facebook daily

The end of the second video says it all! If your business will still exist in 5 years time, that's the ROI of social media. So, what are you going to do about it?

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Beautifully Banal

By | Published 20 aprilie 2010

The Type Directors Club has asked a few designers to find a classified/personal newspaper ad from their local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads will be reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned, with proceeds to benefit the TDC Scholarship Fund

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Start-up School

By | Published 16 aprilie 2010

photo credit

Prietenul Manafu lanseaza un nou proiect interesant. Start-up School.

Esti student? Vrei sa afli cum sa pornesti o afacere pe internet?
Start-Up School isi propune sa exploreze noul context de business si posibilitatile de dezvoltare in noua realitate dominata de Internet intr-un eveniment ce va acoperi cele mai importante aspecte ale conceperii si dezvoltarii ulterioare a unei afaceri online.

Vino si asista la prezentarile Start-up School pe 21 aprilie, pentru o zi de conferinte si dezbateri in care vei:

• BENEFICIA de bogata experienta antreprenoriala a celor mai cunoscuti oameni de afaceri si profesionisti din online
• INVATA cele mai bune si mai inovatoare practici in start-up-urile din mediul virtual
• CASTIGA cunostinte pretioase si un premiu de 1000 de euro daca te inscrii in concursul de idei si proiecte pe internet.

Daca nu ajungi la Bucuresti poti vedea evenimentul pe internet, live pe: www.startupschool.ro

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Diesel - Sex Sells

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Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.


Look at the reactions of the ad-hoc spectators.

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What the fuck is social media?

By | Published 14 aprilie 2010


A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny new technology, but because it lets us be ourselves – only more. so.

Picture from this bold, interesting, in your face presentation

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Brand Butling

By | Published 09 aprilie 2010

"It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be 'brand butlers'."


More interesting thoughts on the matter, here

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STOP SAYING "VIRAL"

By | Published 26 martie 2010

Stop Saying Viral - A Case for Spreadable Media
View more presentations from Eva Hasson.
Great presentation!
As mighty ninja, Faris put it, spreadable media is a more accurate term. If it doesn't spread, it's dead. Spreadability as a concept describes how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture.

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The truth about the consumer

By | Published 25 martie 2010

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Talent imitates, genius steal

By | Published 24 martie 2010

De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.


Judecati si voi.

SPDR



Timisoreana

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Pongdrian

By | Published 23 martie 2010


Wonderful animated GIF!

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Monday

By | Published 22 martie 2010

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Brand Activation - Heineken

By | Published 13 martie 2010

This is, by far, one of the best examples of successful brand activation I've seen!

I would have loved to take part in the event.
Such a great, engaging experience! Bravo to all parts involved in the creation!

The video is a bit long, but worth watching.




>DIV

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Logorama

By | Published 27 februarie 2010

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !



The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA).
Is nominated for best animated short at this year's Oscars, so take aprox. quarter of an hour to watch it. And is full of corporate and brand logos (around 2,500 of them) Brilliant!

*Update Just won the Oscar! Well deserved!

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The Social Media Effect

By | Published 25 februarie 2010


Great infographic about how things work in social media.

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How clients can create a shared agenda

By | Published 23 februarie 2010

Things a client can do to inspire trust and create a shared agenda:

Have lunch or a drink with the key people on your agency brand team. Talk about communications in general. Get alignment on models of how communications work.

Take a half-day with the agency to review ideas. Take 10 ideas you think are great, ask them to bring 10 ideas they think are great. Discuss.

Organise team-building events.

Inspire the team. Before briefing their new agency, Berghaus sent a box of their outdoor clothing and a map reference. The briefing took place up a mountain.

Give information when asked for it. “You don’t need to know that” is demoralising.

Ensure that the originators of the ideas, whether you get to meet them or not, are fully briefed on your business situation rather than just your communication needs. This way you may get a creative business idea rather than just a new campaign.

Negotiate the brief with your agency, don’t just deliver it as a fait accompli. Use their market knowledge and insight to add value to your own ideas and work with them to build a platform for creative thinking and originality.

Apply the normal rules of courtesy. Regularly keeping your agency waiting in reception for an hour will not make them want to go the hard yards for you.

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