sparking curious mind

A solid brief = great creative = smooth production = meeting deadlines = shifting product or perceptions = meeting business objectives = everyone looks good = we all win.


A shit brief = fucked creative = re-brief = missed timings = rushed production = low production values = bastardised completed piece = failed to meet business objectives = we all look shit (until the Agency exposes you to senior management) = we all lose.

So let's all get our shit together and deliver.