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Visit Romania


This is post is dedicated to my foreign readers and friends, which never been to Romania and want to know a little bit more about my beautiful country and about our contribution to the world.
Hopefully, you will see that Romanian are smart, talented and good :)








Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Adi Ghita
Copywriter: Mihai Gongu
Illustrator: Adi Ghita

from here

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Diesel Island, land of stupid and home of the brave



WE, AT DIESEL, HAVE A STUPID DREAM.
What would it be like to start a nation from scratch?
To take what is great from the countries we know and ditch what is bad.
To re-write the laws.
To right social wrongs.
A country for only the brave.

Check out this set from the "Stupid" campaign. Nice development of the initial idea.

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The Untold Story of Women and The Web



A survey commissioned by Yahoo and Starcom Mediavest Group (PDF) found that  96 percent of women say that they frequently feel positive emotions while online. If your marketing doesn’t elicit a positive emotional reaction, then you’re missing an opportunity.



Qualitative findings from a Just Ask a Woman Live listening session identified eight personality profiles for women when they are online. 
  1. Digital Cowgirl – the internet pioneer
  • 51 percent of women say they love finding new and exciting websites on the internet
  • 42 percent say they will go online even if they are not looking for anything in particular
  • Where to find her: games websites
  1. Digital Cassandra – the influential predictor of “what’s next”
  • 43 percent of women say they tell all their friends about websites they like
  • 22 percent claim they are usually the first of their friends to discover an interesting website
  • Where to find her: news, finance, home & family and food & entertainment websites
  1. Digital Diva – uses the “smartest” sites
  • 16 percent of women say they use the Internet to buy luxury items.
  • Where to find her: shopping, travel, health & beauty, entertainment & gossip and finance websites
  1. Digital Debutante – new to the internet, but not a novice
  • 20 percent of women state that although they are relatively new to the internet, they are constantly learning about new applications and websites.
  1. Digital Detective – internet researcher
  • 82 percent of women say the Internet is the first place they go if they need to conduct research
  • 58 percent can spend hours on the Internet researching every aspect of an issue that they are interested in.
  • Where to find her: news, weather, finance, home & family and food & entertaining websites
  1. Digital Voyeur – uses the internet to anonymously observe
  • More than 20 percent of respondents use the internet to look up old friends or boyfriends
  • Where to find her: news, finance, games, home & family, food & entertainment and astrology websites
  1. Digital Socialite
  • 12 percent of women agree with the statement: “I use the Internet to help me plan my social life”
  • 15 percent say they have used the Internet to meet new people
  • Where to find her: travel, entertainment and gossip websites
  1. Digital Shopkeeper
  • Just over 10 percent of women say they have started an online business or have used the internet to generate income.
  • Where to find her: news websites

As noted in this report, much of the conventional wisdom about how and why women use
the Internet may actually be wrong. What is certain is that the digital dialogue between marketers and their female customers will never be the same. Reaching women on line will require greater insight, a better understanding of their attitudes and values, and the willingness to engage in an empowering dialogue.

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Diesel - Sex Sells



Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.


Look at the reactions of the ad-hoc spectators.

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Ieseni la Cannes Lions


Exceptional! Dragi ieseni, colegi publicitari, anul acesta dulcele targ a avut reprezentare la Cannes!
Dupa cum vedeti in imaginea de mai sus, este vorba de agentia Christi Leon. Marturisesc ca nu am auzit pina acum de ei.
Va transcriu mai jos minunea de script cu care s-au inscris. Observati ca nici topica limbii romane nu o stapanesc, ca sa nu mai vorbim despre creativitate, care lipseste cu desavarsire.
Enjoy it!

Radio Lions Script
A18/78 00231 ROMANIA
Title: HARMONY
Advertiser: ASCOR
Product/Service CHRISTIAN TRAVEL ORGANISATION
Script In English:
SFX: Busy traffic
SFX: Whistle
SFX: Baby's cry
SFX: Thunder and lightning, heavy rain
SFX: Traffic returns

ANN: Nature asks for a change
Nature invites us all to live in harmony with it!

SFX: Birds chirping
SFX: Horns of cars
SFX: Baby giggling
Script In Orginal Langauge
SFX: Ocupat trafic
SFX: Suierator
SFX: Bebelus tipetele
SFX: Trasnet si fulgere, ploaie torentiala
SFX: Trafic revine

ANN: Natura cere schimbare!
Natura ne invita sa traim in armonie cu ea!

SFX: Pasari ciripitor
SFX: Sirene de autoturisme
SFX: Bebelus surazator

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Beck's Canvas

For many years Beck's have been supporting young talent and showcasing the established artists by offering them to use Beck's label as a canvas for their work. Artists whose designs appeared on Beck's bottles include Damien Hurst, Tracey Emin, Jeff Koons, and many others.

2008 saw a beginning of partnership between Beck's and the Royal College of Art, which resulted in four promising RCA graduates having their work put on Becks' Canvas.



photos source

The four successful Beck’s Canvas artists are:

  • Riitta Ikonen, 27, who is studying a two year MA in Communication Art and Design at the Royal College of Arts and graduated last month.

  • Tom Price, 26, is an alumni of Sculpture (2006) who received a First Class BA (Hons) Sculpture degree from Chelsea College of Art in 2004 and currently works from his Brixton studio.

  • Simon Cunningham is an alumni of the MA Fine Art, photography course (2007) who lives and works in London.

  • Charlotte Bracegirdle, 34, is an alumni of the Masters degree in painting (2006). Originally from Devon, Charlotte spent seven years applying to art schools across the UK before accepting a place at the RCA.


One of these collectable bottles can be yours - they can only be purchased in the UK during August and September.

“The campaign vividly illustrates that Beck’s is different by choice. The updated ads should act as the start point on a ‘discovery trail’ - building intrigue and interest for the viewer - which will be rewarded when they see the bottle in a pub, bar or off-licence or experience the campaign on-line.” - Will Morris, Senior Brand Manager for Beck’s at InBev UK

Excellent

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Sexul ajuta cresterea parului

boomp3.com

boomp3.com

Fetelor, este un fapt medical atestat ca mai mult sex nu duce la orbire, ci la cresterea mai rapida si mai lucioasa a parului ;)
Mai sus, puteti asculta doua spoturi radio spumoase facute de Headvertising pentru Foltene (tratament anti-caderea parului).
Deci baieti, daca va cade parul, folositi Foltene. Fetelor, daca aveti aceeeasi problema, sexul este remediul. Preferabil cu baietii cu incaput de calvitie. Confidence boost! ;)

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13 deeply disturbing brand facts


1. Products are made and owned by companies. Brands, on the other hand, are made and owned by people … by the public …by consumers.

2. A brand image belongs not to a brand – but to those who have knowledge of that brand.

3. The image of a brand is a subjective thing. No two people, however similar, hold precisely the same view of the same brand.

4. That highest of all ambitions for many CEOs, a global brand, is therefore a contradiction in terms and an impossibility.

5. People come to conclusions about brands as a result of an uncountable number of
different stimuli: many of which are way outside the control or even influence of the product’s owner.

6. Brands – unlike products – are living, organic entities: they change, however imperceptibly,
every single day.

7. Much of what influences the value of a brand lies in the hands of its competitors.

8. The only way to begin to understand the nature of brands is to strive to acquire a facility which only the greatest of novelists possess and which is so rare that it has no name.

9. The study of brands – in itself a relatively recent discipline – has generated a level of
jargon that not only prompts deserved derision amongst financial directors but also provides
some of the most entertaining submissions in Pseuds’ Corner.

10. It is universally accepted that brands are a company’s most valuable asset; yet there is
no universally accepted method of measuring that value.

11. The only time you can be sure of the value of your brand is just after you’ve sold it.

12. It is becoming more and more apparent that, far from brands being hierarchically inferior to companies, only if companies are managed as brands can they hope to be successful.

13. And as if all this were not enough, in one of the most important works about brands published this year, the author says this: “Above all, I found I had to accept that effective brand communication …involves processes which are uncontrolled, disordered, abstract, intuitive … and frequently impossible to explain other than with the benefit of hindsight”.

by Jeremy Bullmore, WPP, 2001

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The click is dead!

Study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns. The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public.

Judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.

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2008 advertising predictions

Ben Hourahine, UK Leo Burnett’s Future’s Editor, has summarized 8 trends that cumulatively see this year as being the one where people see a real change finally hitting the mainstream; where the industry wakes up to the power of the community and starts to understand the value of branded utility.

Mass is back (Say hello to the Swell Society)
The power of mass culture will be back in 2008. At the turn of the year online downloads were included as part of the UK Christmas pop chart for the first time ever. This trend of online popularity being institutionalised shows that mass appeal will once again define marketing attitudes. Where once the watch-words were fragmentation and micro-targeting, Google, YouTube and Del.ici.ous are new gauges of mass appeal, a fact marketing will wake up to this year. The goal is the same; reach a mass audience, the difference is how to achieve it. Say hello to the Swell Society. How do you create ‘swells’ in pop culture when the audience is not necessarily captive and waiting in the first instance? How do you make sure that your film or viral grabs a spot in YouTube’s top ten guaranteeing the attention of millions? The marketing means maybe changing, but the objective is the same.

Community Commerce
Community connections will become more central to business practice in 2008. Retailers will seek to bring the community further inside the store, with more coffee shops, banking services and pharmacies within supermarkets. On top of this, a revolutionary development in the relationship between commerce and society will take place this year, when Sainsbury’s opens a police station inside its Fallowfield store in Manchester . On the other side community connections are being used to create new businesses for established brands. The Sun newspaper online bingo community was set up in 2005 and is now the biggest Internet game in the world . From an experimental brand-stretch three years ago, the community is now News Corps biggest digital cash cow . Expect to see more established brands following suit this year. You never know, we may see Bisto using its family connections to become the new Butlins in 2008!?

Screen Saturation
2008 will see the explosion of screen-based media, with screens on the side of buses, in petrol station, supermarkets, the home and the pocket. While the medium may remain the same, the reach, context, audience and role of the media will be tweaked. There will be more broadcast screens than ever in 2008 and things are only going to get bigger: According to Sharp - the electronics manufacturer - the average television screen size will be 60” by 2015

Gender Reversal
More women in work and the increasing role played by men within the family will see marketers change their focus this year. Three years ago the Office For National Statistics discovered that women outstripped men in UK further education enrolment , which means most will be graduating this year and looking to enter the work force. Men’s interest and investment in the family will continue to rise as well, morphing the gender balance and changing the advertising context. In 2008 expect to see more and more campaigns aimed at women at work and men in the home. With gender differences diminishing, new forms of identity will be emerging in 2008.

Brand Guardians
The role of brands is evolving and will enter a new phase in 2008. With growing concerns over how to be healthy, safe and happy, mixed with a real confusion about how to achieve this, we will see brands increasingly attempting to take on a guardian role this year. Forward-thinking policies, honest brand ethics and a general ethos of wellbeing and comfort in one’s choices will be promoted by the most leading-edge amongst them. We have already seen the beginning of this trend with campaigns like Kellogg’s Bran Flakes’ ‘Three Step Program’ and Pedigree’s ‘Adopt a Dog’ initiative, but as public confidence and trust levels continue to waver we will see a lot brands striving for guardianship status, making this a significant trend in 2008 and, indeed, perhaps years to come.

The brands of the future will live out the interests of their consumers. Consumers will help brands make their own lives better. We will then know our customers better than ever and, in turn, they will trust us to use their information to create a better future for both.

IP Idols
Artists are grabbing control of their creative product. Intellectual Property (creative works – ideas, songs, movies, TV shows) used to be owned and licensed by studios, record labels and other commercial institutions, but we will see artists back in the driving seat this year. At the end of 2007 Madonna signed to the Live Nation label, giving her unprecedented control over her albums, concerts, tours, merchandise, websites, DVDs, sponsorship, TV shows and films. Other IP idols will grow in power and commercial clout this year. Simon Cowell has shown himself to be bigger than the pop charts by taking over the Christmas number one spot via a TV show. You may not like him, but you wish you’d thought of it. The man has taken over an entire industry through success in another sector, proof of the power of IP Idols, even over entire media channels.

The Data Awareness Era
In 2008 the public will be more aware of their data exposure than ever before and privacy concerns will be a defining issue in 2008. Until now the disarming novelty on social networks, like MySpace and Facebook has generally overridden concerns about the potential hazards of full disclosure. That could change this year. High profile data leaks like the British Government’s recent loss of computer disks containing child benefit records have raised awareness of privacy issues. As more employers and university admissions officers troll social networks for potentially embarrassing revelations on candidates, users may decide that it is better to leave the Saturday night snap-shots in their mobile phones

Expect this trend to accelerate with the introduction of GPS location based information, the explosion in online information storage and social networking increasingly reflecting real life…

Social Networks Get Real
Social networks like Facebook, Bebo and MySpace have been virtual playgrounds for some time, but in 2008 they will start to plug directly back into the real world. This year we will see social networks beginning to dictate everyday life, influencing who people do business with, which parties, movies and gigs they go to, where they meet and with whom. Accelerating the shift to life itself being organised through Facebook or MySpace, is the advent and take up of mobile social networking: 14m people did it in 2007, and forecasts suggest it could hit 600m by the time the Olympics hits London in 2012 . Allowing people to participate on the move; mobile applications will turn Facebook and the like from a method of meeting old school friends to a real time diary of their very real lives. Never far off the pace, Google is rumoured to be launching ‘Google World’ this year, using Google Earth as the framework, this is the Internet giant’s answer to Facebook and Second Life.

Social networks in 2008 will no longer be simply voyeuristic frivolities; they will help us participate in actual activities with our existing friends and acquaintances, in real life, with sunshine, colour, oxygen and everything.

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Say what?


originally

“I don’t know who you are.

I don’t know your company.

I don’t know your company’s product.

I don’t know what your company stands for.

I don’t know your company’s customers.

I don’t know your company’s record.

I don’t know your company’s reputation.

Now—what was it you wanted to sell me?”

- Scowling Executive, From Ogilvy on Advertising

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Play-Doh, Bravia

This one is beautiful. Charming, magic, enchanting. It's like the dreams I used to have when I was a child. That's how I used to see the world back then.


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It's Invigorating!


I've first discovered Fisherman's Friend back in '94, when I was working in Germany. I instantly fell in love with the invigorating qualities of the small lozenges. It'll wake you up! i know it always works for me.
Unfortunately, I can't find them in Romania so I kinda miss the little wonders.
Check out the new ad for the extra strong Fisherman's Friend.

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Symphony in Red



Production house Sehsucht have created this mesmerizing spot for Konzerthaus Dortmund through the agency Jung von Matt.

The clip has been directed by Niko Tziopanos. Art Direction: Alexander Heyer and Martin Hess.

The title of the soundtrack is Kara Toprak (Black Earth) by Fazil Say

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