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One of the most inspiring quote I've ever read

By | Published 24 aprilie 2013


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Say what?

By | Published 05 februarie 2008


originally

“I don’t know who you are.

I don’t know your company.

I don’t know your company’s product.

I don’t know what your company stands for.

I don’t know your company’s customers.

I don’t know your company’s record.

I don’t know your company’s reputation.

Now—what was it you wanted to sell me?”

- Scowling Executive, From Ogilvy on Advertising

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The future of planning

By | Published 14 septembrie 2007


"…Overall planning has continually become more exciting. So many of the normal rules don’t apply, and there are now more opportunities to consider anything to be the answer for a brand. Just as creative teams are no longer restricted to a 30-second TV commercial, planning isn’t restricted to any particular way of thinking about brands or how they should express themselves” - Guy Murphy, Global Planning Director at JWT

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