O stiu din experienta. O limba straina o inveti cel mai bine la ea acasa. Reclamele astea se bazeaza pe acest insight.
Si inca ceva. Sunt filmate cu Canon 5d Mark II. Impresionant!
O stiu din experienta. O limba straina o inveti cel mai bine la ea acasa. Reclamele astea se bazeaza pe acest insight.
For everyone to understand what is brand strategy watch and learn.
Above is a video put together by the son of a motorcycle owner. It is the greatest brand-building commercial of all time and BMW should buy rights to it immediately and show it all over the world forever.
The story behind the video is bellow.
This is a photo story of my father's 1958 BMW R50:
Boy meets girl, gets married, buys motorcycle. Rides it for 60,000 miles and has accident when wife is pregnant with 3rd child. (me) Wife orders motorcycle to be taken off road until all her children are grown and on their own. One day when bike is moved to a different storage location, son sits on bike and dreams of being a Jedi Master like his father. Couple grows old together and bike is not ridden for 40 years. Husband is now a grandfather of 7 and married for 50 years, when he dies of a stroke at age 71.
Son looks over the old rotting machine and finds note attached to it from his father to him. Son decides to restore the old 1958 BMW R-50 as a tribute to his father. With the help of many friends, especially Peter Nettesheim, world renowned BMW collector, bike is restored to look even better than it did when it was built in Germany.
I don't believe one can find something similarly moving about a brand.
Dan Pink examinează enigma motivării, pornind de la un fapt cunoscut de specialiştii în ştiinţe sociale, dar necunoscut de majoritatea managerilor: recompensele tradiţionale nu sunt întotdeauna aşa de eficiente cum credem. Ascultaţi poveşti edificatoare -- şi poate, o cale de urmat.
The soon to be published book by Wayne Visser, The Age of Responsibility: CSR 2.0 and the New DNA of Business, argues that CSR, as a business, governance and ethics system, has failed. This assumes that success or failure is measured in terms of the net impact (positive or negative) of business on society and the environment.
The reason CSR 1.0 has failed is not through lack of good intent, nor even through lack of effort. The old CSR has failed because our global economic system is based on a fundamentally flawed design. For all the miraculous energy unleashed by Adam Smith’s ‘invisible hand’ of the free market, our modern capitalist system is faulty at its very core.
Simply put, it is conceived as an abstract system without limits.
What is now needed is a new form of CSR - which the book dubs CSR 2.0.
This combines five elements:
1) Creativity - Directing business creativity to solving the world's social and environmental problems
2) Scalability - A 'shining pilot project' is pointless if it can't be scaled for mass use
3) Responsiveness - greater transparency, through reporting mechanisms and through sharing intellectual resources (eg/technology patents)
4) Glocality - Understanding local contexts and applying local solutions without forsaking global principles
5) Circularity - Closed loop production - such as factories that produce drinking water as waste or materials that can feed into industry as high quality raw materials for new products
The end result is a new meaning for CSR - Corporate Sustainability and Responsibility.
When all is said and done, CSR 2.0 comes down to one thing: clarification and reorientation of the purpose of business. It is a complete misnomer to believe that the purpose of business is to be profitable, or to serve shareholders. These are simply means to an end. Ultimately, the purpose of business is to serve society, through the provision of safe, high quality products and services that enhance our well being, without eroding our ecological and community life-support systems.
CSR is dead! Long live CSR!
Combine Sir Ken Robinson with nice drawing infographics about a fascinating subject like education reform and you have a captivating video you won't be able to stop watching... or thinking about it.
Speaking at Making Digital Work in NYC, Faris Yakob, Chief Innovation Officer for MDC Partners inspires us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
Check it out! Time well spent.
Watch live video from bdw_live on Justin.tv
Watch live video from bdw_live on Justin.tv
To understand why people make things, you have to make things. Go play and do stuff.
Swedish Greys - a WordPress theme from Nordic Themepark. Converted by LiteThemes.com.