De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.
This is, by far, one of the best examples of successful brand activation I've seen!
Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !
This has to be the sexiest music video around! Shot in classic black and white, fashion photographer Victor Del Toro follows around a beautiful model who can't decide whether or not to keep her clothes on. Song is "Say It Ain’t So" by Weezer.
Personally,I would have loved more storyline, but is hot enough as it is.
At the beginning of the new decade I'm going to do any prediction about anything, because the thing is, one can't predict a thing. And that's fine.
I'm not going to make any list of future trends to watch or any gadgets that will make our lives better.
I'm just going to encourage you to live, as you please and enjoy it.
Peace
Always pretend to know more than everybody around you.
Get employees to fill in time sheets.
Run daily checks on progress of everyone's work.
Ensure that highly qualified people do mundane work for long periods.
Put barriers up between departments.
Don't speak personally to employees, except when announcing increased targets, shortened deadlines and tightened cost restraints.
Ask for a 200-page document to justify every new idea.
Call lots of meetings.
Place the biggest emphasis on the budget.
Buy lots of computers.
That's the reason they built those huge cars, back in the day.
"Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be cumbered with your old nonsense." - Ralph Waldo Emerson
Brilliant piece of advertising by W+K Tokyo.
Check out the whole case here. It's mindblowing!
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