| sparking curious mind

The truth about the consumer

By Claudiu | Published 25 martie 2010

Posted in account planning, consumer, insights | Leave a comment

De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.

Judecati si voi.

SPDR

Timisoreana

Posted in ceasul, clock tower, imitation, SPDR, timisoareana | 4 Comments

Pongdrian

By Claudiu | Published 23 martie 2010

Wonderful animated GIF!

Made by custard for "From Make Art More Awesome"

Posted in animation, art, design, GIF, mondrian | 2 Comments

Monday

By Claudiu | Published 22 martie 2010

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Brand Activation - Heineken

By Claudiu | Published 13 martie 2010

This is, by far, one of the best examples of successful brand activation I've seen!

I would have loved to take part in the event.

Such a great, engaging experience! Bravo to all parts involved in the creation!

The video is a bit long, but worth watching.

>DIV

Posted in brand activation, heineken, italy | 4 Comments

Logorama

By Claudiu | Published 27 februarie 2010

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !

The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA).

Is nominated for best animated short at this year's Oscars, so take aprox. quarter of an hour to watch it. And is full of corporate and brand logos (around 2,500 of them) Brilliant!

*Update Just won the Oscar! Well deserved!

Posted in animated, logorama, oscars, short | Leave a comment

The Social Media Effect

By Claudiu | Published 25 februarie 2010

Great infographic about how things work in social media.

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How clients can create a shared agenda

By Claudiu | Published 23 februarie 2010

Things a client can do to inspire trust and create a shared agenda:

Have lunch or a drink with the key people on your agency brand team. Talk about communications in general. Get alignment on models of how communications work.

Take a half-day with the agency to review ideas. Take 10 ideas you think are great, ask them to bring 10 ideas they think are great. Discuss.

Organise team-building events.

Inspire the team. Before briefing their new agency, Berghaus sent a box of their outdoor clothing and a map reference. The briefing took place up a mountain.

Give information when asked for it. “You don’t need to know that” is demoralising.

Ensure that the originators of the ideas, whether you get to meet them or not, are fully briefed on your business situation rather than just your communication needs. This way you may get a creative business idea rather than just a new campaign.

Negotiate the brief with your agency, don’t just deliver it as a fait accompli. Use their market knowledge and insight to add value to your own ideas and work with them to build a platform for creative thinking and originality.

Apply the normal rules of courtesy. Regularly keeping your agency waiting in reception for an hour will not make them want to go the hard yards for you.

Posted in agency, business, clients, relationship, trust | Leave a comment

Why not?

By Claudiu | Published 16 februarie 2010

A fresh campaign coming from Brazil, for Delas, a website for women.
Agency: TBWA/Lew’Lara

VIA

1 Comment

The Sexiest Music Video Around

By Claudiu | Published 13 ianuarie 2010

This has to be the sexiest music video around! Shot in classic black and white, fashion photographer Victor Del Toro follows around a beautiful model who can't decide whether or not to keep her clothes on. Song is "Say It Ain’t So" by Weezer.
Personally,I would have loved more storyline, but is hot enough as it is.

4 Comments

New decade

By Claudiu | Published 07 ianuarie 2010

At the beginning of the new decade I'm going to do any prediction about anything, because the thing is, one can't predict a thing. And that's fine.
I'm not going to make any list of future trends to watch or any gadgets that will make our lives better.
I'm just going to encourage you to live, as you please and enjoy it.

Peace

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Christams Rocks!

By Claudiu | Published 24 decembrie 2009

MERRY CHRISTMAS, EVERYONE!

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The world is a beautiful place

By Claudiu | Published 23 decembrie 2009

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The Morgan Freeman Chain of Command

By Claudiu | Published 22 decembrie 2009

click for larger version

With an authoritative voice, and calm demeanour, this ever popular African American actor has grown into one of the most respected figures in modern US cinema.

Originated from Maxim.com, this chart is depicting the hierarchical ranking of characters Morgan Freeman has played throughout his illustrious career.
Great stuff, Maxim!

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Ten ways to kill creativity

By Claudiu | Published 21 decembrie 2009

photo credit

Always pretend to know more than everybody around you.

Get employees to fill in time sheets.

Run daily checks on progress of everyone's work.

Ensure that highly qualified people do mundane work for long periods.

Put barriers up between departments.

Don't speak personally to employees, except when announcing increased targets, shortened deadlines and tightened cost restraints.

Ask for a 200-page document to justify every new idea.

Call lots of meetings.

Place the biggest emphasis on the budget.

Buy lots of computers.

Posted in creativity | Leave a comment

It was all about the legs!

By Claudiu | Published 15 decembrie 2009

That's the reason they built those huge cars, back in the day.

Posted in advertising, automotive, print ad, sexism, vintage | Leave a comment

The only way is forward

By Claudiu | Published 14 decembrie 2009

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"Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be cumbered with your old nonsense." - Ralph Waldo Emerson