After the "free and confidential" rectal exam, you would have scored two free tickets to a future Brewers game.
Odd promotional tactic!
At the Society for Parental Mind Control, we believe young people like us deserve the very best of everything. And more than anything else, we deserve wicked-sick computers that kick a whole lotta butt–serious butt.
Chrysler has a new logo. The Pentastar got a metalizing treatment. It was 1962 when then-Chrysler president Lynn Townsend wanted a new corporate symbol to represent all of the corporation’s brands. It had to be a symbol with a strong, classic look, instantly recognizable and universal. Wherever you were, in whatever country, that symbol had to say “Chrysler.”
Now Chrysler is being Chrysler again.
more here
Production house Sehsucht have created this mesmerizing spot for Konzerthaus Dortmund through the agency Jung von Matt.
The clip has been directed by Niko Tziopanos. Art Direction: Alexander Heyer and Martin Hess.
The title of the soundtrack is Kara Toprak (Black Earth) by Fazil Say
Advertised brand: www.AdOfDaMonth.com
Advert title(s): Playbox, Siat, Samose
Advertising Agency: Ogilvy & Mather Budapest
Creative Director: Dalbir Singh
Short rationale: The ads are testing the knowledge of
the creatives. How much are you in the know? Can you spot the real one?
"Creative departments are the most hidebound and conservative departments in the agency"
The oldest university in Romania, "Al. I. Cuza." from Iasi, got a new set of "special effects". I really like the way it looks. The light system is giving the old university (inaugurated in 1860) a touch of style and elegance, rightly deserved. Well done to whomever had the idea!
Irish spot that represents of a very original form what happens when filling a glass of Guinness. Aside from the visual effects, it is necessary to emphasize that the stunt men were thrown towards 8 real giant drums build for the occasion of the shoot, and the surprising synchronization between choreography and music. Enjoy it!
"Adobe's desktop brand system is a pragmatic & systematic approach to creating a cohesive functional visual language carried across our hundred products and their thousands of branded icons and screens. With a specific emphasis on clarity and legibility, this system expresses a singular focus of better enabling our customers and their work.
Our approach is pragmatic and utilitarian, literally "less is more". We have created a concise and coherent unified language in a deceivingly simple and highly distinctive visual system – from the branded desktop work through to interface and product design. Top-level point products (authoring environments eg. Photoshop, Illustrator, etc) follow a two-letter mnemonic 'nickname' system as their primary identifier... A product's icons are paired with a specific color, usually based on historical color association (Flash is red, Dreamweaver is green) and familied within a particular vertical. This color association is carried throughout the product's desktop brand in lieu of 'primary imagery', from install screens through app icons and reinforced through details on document and supporting icons." - John Nack on Adobe
Using video and authentic personal ads to promote jeans, Diesel and Wysiwyg employ Web 2.0 tactics. The page transforms into a real personals section. If the user is looking for a date, then he/she can send a photo and profile to the site gallery and, who knows, someone looking for a partner may contact them.
Gareth Kay (Modernista) and Mark Lewis (DDB, San Francisco) came out with this rather interesting list. They will elaborate on the subject at the AAAA Account Planning Conference in San Diego, next week.
I confess, I'm a sinner. Not because I commit the sins described above, but for not being good enough to help my clients understand that they are sinners, too.
I've stumbled upon this great Rudyard Kipling's quote. I think it should be in every planner's mind as a guiding lighthouse.
Odd dark future in which people still remain human beings and, despite all the technological advances, make normal human errors. Marcel, carefully built a new campaign for Diesel - "Human after all".
Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriters: Eric Jannon, Dimitri Guerassimov
Art directors: Nicolas Chauvin, Romin Favre
Photographer : Johan Renck
I haven't posted anything for a while because I'm going through a lot of changes lately. Mom underwent a difficult surgery last week. Everything went well and now she's recovering very good. Hopefully, she will be out of danger and on her feet soon enough. I have to give a special thanks to everyone which showed support and offered comfort. It meant a lot to me and my Mom! You guys, my dear friends, rock! I'm privileged to have you. I love you with my whole heart!
On the other, more positive, hand, I've changed jobs. As of today I'm the newest member of the great team of Grapefruit, one of the finest brand consultancy in Romania. I'm am very excited about this new adventure! Hopefully, we will produce some great work together. I know, for one, that I'll do the best work I can.
So, I'm back on track and with added energy and enthusiasm!
Web 2.0 is founded on seven key Characteristics: Participation, Standards, Decentralization, Openness, Modularity, User Control, and Identity.
Web 2.0 is expressed in two key Domains: the Open web, and the Enterprise.
The heart of Web 2.0 is how it converts Inputs (User Generated Content, Opinions, Applications), through a series of Mechanisms (Technologies, Recombination, Collaborative Filtering, Structures, Syndication) to Emergent Outcomes that are of value to the entire community.
more here
Three new ads from Dalbir, for British Council Budapest.
Love story, Treasure and Wanted.
Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Executive Creative Director: Dalbir Singh
Creative Director: Gabor Spielmann
Art Director: Eric Napier, Dalbir Singh
Copywriter: Dalbir Singh
Illustrator: Melinda Szentpetery, Amsterdam
A range of 15 new wines is being rolled out to pubs using Carlsberg's distribution service. Under the brand name Invenio, the portfolio is exclusive to Carlsberg's on-trade customers, and has been sourced from countries and regions around the world including California, South Africa, and Australia. Packaging features details of the country of origin along with the varietal, plus tasting notes. Carlsberg UK wine buyer Louise Boddington said: "Invenio offers outstanding, reasonably priced wine. It gives our trade customers the opportunity to retail a range of Old and New World styles for their customers at outstanding value for money under an on-trade exclusive label." SiebertHead has created the branding identity for Invenio, which is Latin for, "to discover", including the gold font and design for the product's red, white and rose ranges. Artist Ruth Palmer has created eight illustrations featuring landscape designs to denote the country of origin for each wine.
Invenio white wines are produced from three varieties of grape. Invenio Chenin Blanc comes from South Africa, Sauvignon Blanc from Chile and Chardonnay from the United States. Of the red wines, Tempranillo is Spanish, Montepulciano d’Abruzzo Italian and Shiraz Australian.
Although the selection is relatively small, it’s a good overall range whose wines represent a versatile assortment of various styles. Of the white wines, Chardonnay has the most oaken taste and is worth trying with pasta and cheese. Shiraz red wine is also good to sample at a pizzeria.
Tuborg, movies, parties, the right formula to chill your summer.
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