sparking curious mind

For everyone to understand what is brand strategy watch and learn.

Observ din ce in ce mai multa aplecare spre antreprenoriat, fie din partea guvernului, fie initiative private finantate din fonduri europene.
O asemenea oportunitate este "ANTREPRENORIADA - training pentru lansare şi dezvoltare în afaceri”, un proiect finantat din fonduri UE care se adreseaza persoanelor care doresc să porneasca o afacere si întreprinzătorilor actuali, dornici de a-şi dezvolta competenţele necesare creşterii eficienţei organizaţionale.

Proiectul este implementat de Edurom, în vederea generării de noi afaceri şi creştere a celor existente.

Pe parcursul celor 28 de luni vor avea loc în oraşele Iaşi, Bucureşti, Piatra Neamţ, Galaţi, Braşov, Ploieşti, Constanţa, Suceava şi Bacău conferinţe de informare în vederea încurajării antreprenoriatului precum şi două programe de formare şi dezvoltare în antreprenoriat.
Inscrierile la aceste conferinţe şi programe de formare se vor realiza prin intermediul unui portal dedicat, www.antreprenoriada.ro

Scopul final al proiectului este ca 135 de persoane să îşi definească în scris un plan de afaceri pe care să îl implementeze ulterior în piaţa din România. Planurile de afaceri vor fi jurizate iar cele mai viabile idei vor fi susţinute financiar în etapele iniţiale.

Ai idei de afaceri, vrei sa-ti schimbi viata si sa fii propriul stapan?
Inscrie-te acum!

The 9.7-inch tablet is due to be released this summer, coming loaded with a 1.2GHz dual-core Snapdragon processor, on-board gyroscope, accelerometer, compass and either 16GB or 32GB of on board storage. You get a front-facing camera, too. The first version will be Wi-Fi only, but look for both 3G and 4G models to come rolling out before too long.

Din 600 de milioane de conturi Facebook, 250 de milioane au fost create in 2010.

Above is a video put together by the son of a motorcycle owner. It is the greatest brand-building commercial of all time and BMW should buy rights to it immediately and show it all over the world forever.

The story behind the video is bellow.

This is a photo story of my father's 1958 BMW R50:
Boy meets girl, gets married, buys motorcycle. Rides it for 60,000 miles and has accident when wife is pregnant with 3rd child. (me) Wife orders motorcycle to be taken off road until all her children are grown and on their own. One day when bike is moved to a different storage location, son sits on bike and dreams of being a Jedi Master like his father. Couple grows old together and bike is not ridden for 40 years. Husband is now a grandfather of 7 and married for 50 years, when he dies of a stroke at age 71.
Son looks over the old rotting machine and finds note attached to it from his father to him. Son decides to restore the old 1958 BMW R-50 as a tribute to his father. With the help of many friends, especially Peter Nettesheim, world renowned BMW collector, bike is restored to look even better than it did when it was built in Germany.

I don't believe one can find something similarly moving about a brand.

Ma alatur si eu initiativei lui Mircea care a initiat un premiu al bloggerilor din Romania. Mai exact, bloggerii isi vor putea masina favorita dupa doua criterii, desing si raport calitate/pret. La fiecare categorie poti nominaliza 3 masini.

Si acum optiunile mele:

Design:
1.BMW seria 5
2. Audi A7
3. Mini Countryman

Calitate/Pret:
1.Volksvagen Passat
2. BMW seria 5
3. Mini Countryman

Chiar daca nu sunteti bloggeri puteti alege masina anului in Autovot 2011. Intrati pe Facebook, in pagina aplicatiei, unde va puteti exprima voturile in ce priveste masina anului.

Veste buna pentru cei impatimiti de shopping la preturi corecte!

Weekendul acesta, pe 22 si 23 ianuarie, Gala Reducerilor online miniPRIX trece prin judetele Iasi, Prahova si Bacau. Toti cumparatorii din aceste judete vor plati cu 30% mai putin pentru orice comanda facuta in aceasta perioada din magazinul online www.miniprix.ro.

Oferta este asadar valabila pentru toate comenzile online plasate in magazinul online miniPRIX in zilele 22-23 ianuarie 2010, pentru adrese de livrare din judetetele Iasi, Prahova si Bacau.

Nu rata!

Tocmai ce am fost invitat sa particip ca speaker la BIZ Social Media Summit, editia a III a, care va avea loc la Iasi pe 4 martie, la Hotel Unirea.
Este cel mai mare eveniment regional despre influenta online, networking si strategii de marketing prin social media. Social Media Summit este cel de-al treilea dintr-o serie de evenimente organizata de revista Biz care duce influenceri de top si specialisti in social media la nivel local, intr-o intalnire directa cu comunitatile regionale online si de business.
Participa o multime de speakeri interesani care nu trebuiesc ratati. Va recomand cu caldura sa participati pentru a afla cum putei folosi media sociale pentru a comunica eficient.

Revin cu tema despre care voi povesti acolo.

to turn fear into excitement
to turn worry into wonder
to turn expectation into anticipation
to turn disappointment into detachment
to turn enragement into engagement
to turn judgment into observation


Happy New Year!

Dan Pink examinează enigma motivării, pornind de la un fapt cunoscut de specialiştii în ştiinţe sociale, dar necunoscut de majoritatea managerilor: recompensele tradiţionale nu sunt întotdeauna aşa de eficiente cum credem. Ascultaţi poveşti edificatoare -- şi poate, o cale de urmat.

The soon to be published book by Wayne Visser, The Age of Responsibility: CSR 2.0 and the New DNA of Business, argues that CSR, as a business, governance and ethics system, has failed. This assumes that success or failure is measured in terms of the net impact (positive or negative) of business on society and the environment. 


The reason CSR 1.0 has failed is not through lack of good intent, nor even through lack of effort. The old CSR has failed because our global economic system is based on a fundamentally flawed design. For all the miraculous energy unleashed by Adam Smith’s ‘invisible hand’ of the free market, our modern capitalist system is faulty at its very core. 
Simply put, it is conceived as an abstract system without limits. 


What is now needed is a new form of CSR - which the book dubs CSR 2.0. 
This combines five elements:
1) Creativity - Directing business creativity to solving the world's social and environmental problems
2) Scalability - A 'shining pilot project' is pointless if it can't be scaled for mass use
3) Responsiveness - greater transparency, through reporting mechanisms and through sharing intellectual resources (eg/technology patents)
4) Glocality - Understanding local contexts and applying local solutions without forsaking global principles
5) Circularity - Closed loop production - such as factories that produce drinking water as waste or materials that can feed into industry as high quality raw materials for new products


The end result is a new meaning for CSR - Corporate Sustainability and Responsibility. 


When all is said and done, CSR 2.0 comes down to one thing: clarification and reorientation of the purpose of business. It is a complete misnomer to believe that the purpose of business is to be profitable, or to serve shareholders. These are simply means to an end. Ultimately, the purpose of business is to serve society, through the provision of safe, high quality products and services that enhance our well being, without eroding our ecological and community life-support systems.


CSR is dead! Long live CSR!

Combine Sir Ken Robinson with nice drawing infographics about a fascinating subject like education reform and you have a captivating video you won't be able to stop watching... or thinking about it.

Speaking at Making Digital Work in NYC, Faris Yakob, Chief Innovation Officer for MDC Partners inspires us all with thoughts on how strategy has to evolve if it’s to inform work that’s interactive, shareable, and participatory.
Check it out! Time well spent.



Watch live video from bdw_live on Justin.tv



Watch live video from bdw_live on Justin.tv

To understand why people make things, you have to make things. Go play and do stuff.

via Brandpilgrim

A survey commissioned by Yahoo and Starcom Mediavest Group (PDF) found that  96 percent of women say that they frequently feel positive emotions while online. If your marketing doesn’t elicit a positive emotional reaction, then you’re missing an opportunity.

1. Digital Cowgirl – the internet pioneer

• 51 percent of women say they love finding new and exciting websites on the internet
• 42 percent say they will go online even if they are not looking for anything in particular
• Where to find her: games websites

1. Digital Cassandra – the influential predictor of “what’s next”

• 43 percent of women say they tell all their friends about websites they like
• 22 percent claim they are usually the first of their friends to discover an interesting website
• Where to find her: news, finance, home & family and food & entertainment websites

1. Digital Diva – uses the “smartest” sites

• 16 percent of women say they use the Internet to buy luxury items.
• Where to find her: shopping, travel, health & beauty, entertainment & gossip and finance websites

1. Digital Debutante – new to the internet, but not a novice

• 20 percent of women state that although they are relatively new to the internet, they are constantly learning about new applications and websites.

1. Digital Detective – internet researcher

• 82 percent of women say the Internet is the first place they go if they need to conduct research
• 58 percent can spend hours on the Internet researching every aspect of an issue that they are interested in.
• Where to find her: news, weather, finance, home & family and food & entertaining websites

1. Digital Voyeur – uses the internet to anonymously observe

• More than 20 percent of respondents use the internet to look up old friends or boyfriends
• Where to find her: news, finance, games, home & family, food & entertainment and astrology websites

1. Digital Socialite

• 12 percent of women agree with the statement: “I use the Internet to help me plan my social life”
• 15 percent say they have used the Internet to meet new people
• Where to find her: travel, entertainment and gossip websites

1. Digital Shopkeeper

• Just over 10 percent of women say they have started an online business or have used the internet to generate income.
• Where to find her: news websites

What Ad Planner 1000 says about our habits online? Here is a a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. The sites on this list reflect 3 seasonal trends:


              - Users are playing, not watching sports - Fifa.com, NBA.com and ESPN.com all saw declines as regular visitors turned off their computers and headed outside to play.
              - Users are, however, watching blockbusters - Fandango.com, moviefone.com, rottentomatoes.com and netflix.com all saw traffic increases.
              - Users are being social - Cooking sites like allrecipes.com and cooks.com saw increases, as did dating sites zoosk.com and match.com, while twitter.com and hi5.com saw declines.


I guess we are increasingly start to play out, after having meals at home. Or something like that.

Cititi scrisoarea de mai sus. Este in engleza. Nadajduiesc ca cititorii acestui blog stapanesc limba.
Este o scrisoare despre crowdsourcing si co-creatie de la un tip care nu vrea sa participe. Imi place adevarul laconic din scrisoare.
Si chiar daca inca nu am reusit sa-l identific pe Brian, cuvintele lui pline de intelepciune, nu vor fi uitate curand - "Vreau sa mananc carnati gustosi, nu sa incarc videoclipuri". 


De luat aminte.