Pentru lansarea Renault Logan in Columbia, Publicis a dezvoltat campania "Legea Atractiei" cu trei executii diferite.
Agentie: Publicis Colombia/Publicis CB
Productie: Rhayuela
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2 Responses to Renault Logan - Legea Atractiei
Sincer mi se par foarte nereusite...acum depinde foarte mult si de nivelul inteligentei advertoriale locale...dar depasind acest lucru vedem clar ca spune foarte putine lucruri despre produs in sine, ceea ce e o greseala, partea cu forta de atractie nu se potriveste loganului din simplu motiv ca nu e o masina care sa trezeasca emotii
Cred ca este vorba despre diferente culturale. E clar ca la noi nu ar functiona asa o pozitionare.
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