The Experience is the Product

By Claudiu | Published 18 februarie 2008

"We live in an increasingly uncertain world, where the tools that served us well for so long no longer do. Technology isn't sufficient; we can't simply add features to attract an audience. There is no more efficiency to squeeze out of our operations, nor defects to remove from our products.

How do we deliver great products and services in an uncertain world? The thing to keep in mind, not just in the abstract, but truly and viscerally, are your customers and their abilities, needs and desires. When you do that, when you truly empathies with the people you serve, you'll realize that for them the experience is the product we deliver and the only thing they truly care about." - from "Subject to change - Creating Great Products and Services for an Uncertain World" by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

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One Response to The Experience is the Product

Anonim spunea...: Welcome back. For almost a decade I've argued that a brand (or corporations) website should be thought of as a product.

Find out what drives your customers and deliver it, and then figure out a way to get them back. Or share it. Some do it well, some don't. But how many marketers think a site experience is like a product experience?; 10:37 p.m.