Planning: Expect a call from Samuel L Jackson

Pretty innovative form of marketing for the upcoming release of Snakes on a Plane that shows how just including a limited amount of user control can drastically affect a product.

The premise of the site Snakes on a Plane: Send a Message from Samuel L. Jackson is that you can enter a little bit of relative data and can then generate a call to anyone you want from Mr. Jackson asking them to see the movie on its Aug. 18 release date.

The site asks both your name and the name of the person you are sending the message to, the numbers of both, and the occupation, hobby, looks, and mode of transportation of the person receiving the message. When you complete the information, the site calls the person in question with a message from Samuel L. Jackson, addressing them by name and telling them to leave their job and hobby behind, pick up the person who made the call and take them to see Snakes on a Plane.

I'm curious if those who receive the call will go see the movie. Or it will just create a buzz, and only a percentage of them will go to the cinema.

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2 Responses to Planning: Expect a call from Samuel L Jackson

Matt. spunea...: A local radio show here was talking about it (I am sure to the shock of their sales staff). They were telling people about it and calling themselves – and thus giving away free time for this movie.

And that’s the great part – it's an ad for the movie. Each time he calls, he's telling people to go see the movie. Movie trailers, or movie advertising drove people to movies via the content of the trailers. This is a straight pitch from a well-known actor to go see the movie. Novel not just in technique, but perhaps also in strategy.; 3:37 p.m.
Claudiu spunea...: indeed, the strategy is brilliant. they say, on the http://www.snakesonablog.com/, that there were 1 million calls made already. if true, this is pretty impressive stuff.; 3:47 p.m.