sparking curious mind

At Nordiska Kompaniet's food hall customers can hook up their iPod to the iFood terminal and download audio recipes.
The process is described in five simple steps: 1) Plug in, 2) Download, 3) Purchase, 4) Listen, and 5) Cook. After choosing from a wide range of recipes and downloading audio instructions to their iPod or other mp3 player, shoppers can purchase all necessary items from a colour-coded deli area.

iFood is an exclusive cooperation between Nordiska Kompaniet/NK, an upmarket Stockholm warehouse with an equally upscale food hall, and Ridderheims, a manufacturer and distributor of fine meats and delicatessen products.

Very clever and simple example of customer engagement.

via springwise