Advertising: City Light

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Brand: Happydent
Product: Chewing Gum
Client: Equinox (Ram Madhwani)
Agency: McCann Erickson

Great ad! Creativity personified!

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One Response to Advertising: City Light

hidden persuader spunea...

This theme is not new in the chewing gum category: white teeth that can make you blind or white teeth so sparkling they shine on dark, etc :) Nevertheless I love this ad, very theatrical, very creative. They were able to reinvent the theme.

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