Advertising: The Computer Is Personal Again

Cool campaign launched online by HP. The ads are available on a variety of video sites, including YouTube, iFilm, and Google, as well as HP's own microsite for the campaign.

The video clips represent the latest phase of the online portion of HP's current branding initiative, which carries the slogan "The Computer Is Personal Again," and aims to promote computers as expressions of users' individuality.

Goodby, Silverstein & Partners created the units and designed the microsite, which was built by Agency.com.