Football as fantasy.
Adidas understands as few others have that football is about dreams for over a billion fans worldwide. It gives these ordinary people an outlet for their imagination. Few of them will ever get to play in a World Cup and even fewer will become legends, but every single one of these boys and girls will be transported from the reality of their lives by the fantasy of the beautiful game. This spot does an amazing job of recreating that sense of possibility that Jose feels as a young boy in a tough neighborhood.
It shows the power of soccer to transform.
Vale!
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