sparking curious mind

"We believe in smart people. And we believe that planners are among the most brilliant people in advertising. Do we think great advertising can be created in the absence of a planning department? Absolutely. But we'd be fools not to work alongside people who can find a method in our madness. And bigger fools not to work alongside people who can inspire us."

Jamie Barrett, Creative Director, Goodby, Silverstein & Partners

via The Hidden Persuader