For many years Beck's have been supporting young talent and showcasing the established artists by offering them to use Beck's label as a canvas for their work. Artists whose designs appeared on Beck's bottles include Damien Hurst, Tracey Emin, Jeff Koons, and many others.
2008 saw a beginning of partnership between Beck's and the Royal College of Art, which resulted in four promising RCA graduates having their work put on Becks' Canvas.
The four successful Beck’s Canvas artists are:
- Riitta Ikonen, 27, who is studying a two year MA in Communication Art and Design at the Royal College of Arts and graduated last month.
- Tom Price, 26, is an alumni of Sculpture (2006) who received a First Class BA (Hons) Sculpture degree from Chelsea College of Art in 2004 and currently works from his Brixton studio.
- Simon Cunningham is an alumni of the MA Fine Art, photography course (2007) who lives and works in London.
- Charlotte Bracegirdle, 34, is an alumni of the Masters degree in painting (2006). Originally from Devon, Charlotte spent seven years applying to art schools across the UK before accepting a place at the RCA.
One of these collectable bottles can be yours - they can only be purchased in the UK during August and September.
“The campaign vividly illustrates that Beck’s is different by choice. The updated ads should act as the start point on a ‘discovery trail’ - building intrigue and interest for the viewer - which will be rewarded when they see the bottle in a pub, bar or off-licence or experience the campaign on-line.” - Will Morris, Senior Brand Manager for Beck’s at InBev UK