Quality customer insights

A major trend, and one which will undoubtedly impact on all marketing communications agencies depending on how prepared they already are, is the increase in demand from clients for better customer insights. This tallies with our own experience – the improved new business performance of agencies that embrace this point speaks for itself. Agencies should develop keener customer insights and communicate these energetically to their prospect-base.

According to Rainmaker Consulting’s “Intelligent New Business Survey,” the main factor for choosing one agency over another is "Quality customer insights." Not size, not creative capabilities, not client list, which are ranked down below.

This clearly shows the need for people with planning skills, with a keen eye and able to come up with quality insights.

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