Planning: Mass customization

More and more companies are embarking the trend of mass customization. Following NikeID launched back in 1999, brands from different categories give their customers the opportunity to customize their products.

Celebrating its 130th anniversary, the H.J. Heinz Co. has created a special Web site where consumers can customize their ketchup bottle labels.

Another manufacturer that offers customization is Jones Soda, which lets you put a photo on their bottles.

One of the best-known, and probably first, example being M&M’s personalized candy, which come in 15 colors and are packaged in four 200-grams bags for $38 or 20 silver tins for $85.

I think this is a great way to get your customers involved to have a real brand experience.
Does anybody know any other examples of this kind?

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