Branding: The new logo of the 2010 World Cup

Some like it, some hate it, others are not so sure.
The logo, designed for the 2010 event in South Africa, represents the shape of Africa in the colours of our flag. Superimposed over it is a somewhat abstract figure of a footballer, possibly inspired by San art, executing an overhead "bicycle" kick.

Graphic designers in Cape Town said they were generally disappointed feeling that it had had potential to be much better.

What's your say?

Bookmark the permalink. RSS feed for this post.
Un produs Blogger.


Swedish Greys - a WordPress theme from Nordic Themepark. Converted by