sparking curious mind

This pretty cool news! Just found out that Starcom Bucharest won a Silver Lion for their campaign "1 in 8 women - Breast Cancer Crusade" for Avon.
Congratulations guys! Well done! Especially if you think that Starcom is a media agency. Now let's see how this will affect the Romanian advertising. Hopefully will we have more innovative, inspiring and creative ideas.

Update: Second Lion for Romania. Bronze for Mandra milk, "The Note - 2". Excellent use of media. Well done GMP!

"Business managers seem to believe that, once they've clicked through a PowerPoint presentation showcasing their conclusions, they've successfully communicated their ideas. What they've done is share data."

- Chip Heath & Dan Heath, authors of „Made To Stick”

You feint! And made them look the other way!

Apparently I have good copy writing skills. That's according to Advanced Marketing Institute's headline analyzer.
They say that "Sparking Curious Mind" appeals equally to people's intellectual and empathetic spheres. I didn't know that I have such abilities :)

Precious little ad for Honda Motorcycles.
Directed by Alex Laubscher, and produced by Independent

I've just got back from the Idea Forum, a 2 days event about innovative theories in marketing, advertising, digital and media. Thanks to Cristi, I've had the opportunity to listen to the likes of Faris Yakob, Russell Davies, Iain Tait, Keith Lewin and Chris Jackson. Also there where a bunch of Romanian advertising professionals talking about their view on the shift happening right now on the way brands communicate. Or should, at least.

This was, probably, the best conference I've been in Romania so far. There were less PR presentations and lots of little things that inspired me a great lot. A wonderful experience!

At the conference I've got the chance to meet some bloggers I've already knew and meet knew ones which blogs I read but didn't get the chance to meet offline. A very fresh and pleasant experience. I will come back later with some notes from the event.

The emergence of the new 'ubersexual' man presents a potential goldmine for global manufacturers and marketers according to the latest research from Euromonitor International.

Cosmetics companies, health clubs, retailers and travel companies all look set to profit from the changing male image, as men become more image-conscious. The ubersexual man is defined by Euromonitor International as 'more complex, more thoughtful, more culinary and better groomed than macho man, but more traditionally masculine than the metrosexual'. They are, therefore, more likely to prepare and research meals, buy cosmetics and toiletries, and join health clubs.

Intra pe gala societatii civile si afla si tu cat talent ai

comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the global Internet population. In launching comScore World Metrix, the company announced that 694 million people, age 15+, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group. This number marks the first worldwide universe estimate based on a consistent methodology across all countries.

Israel, Finland and South Korea Lead the World in Online Engagement

comScore also released the top 15 countries ranked by average hours spent online per visitor for March 2006, as a measure of engagement. Israel led the list, with the average user spending 57.5 hours online during the month – twice as much time compared to the average person in the U.S, which did not rank in the top 15 countries. Rounding out the top 5 were Finland, South Korea, the Netherlands and Taiwan – all countries with high broadband penetration.

New to blogging? Or you're doing it for some time, now? Still don't understand what is RSS and hot it works? Watch this simple video explanation.




I can see clearly now.......!!!!!

Agency ONE cauta grafic designer. Daca esti interesat, vezi datele de contact in layout sau suna la 0232/214 500.
E-mail: office@agencyone.ro

New Skittles ads made by TBWA, TORONTO. Funny as hell!!!

Hey ladies! Ever wonder what it would be like to sneak into a sweaty, steamy men's locker room? No you can. Thanks to Levi's Lady Style new collection. Take a peek here

"A good typographer is someone who communicates a point of view with skill and imagination, and makes the type taste good."-- Jeffrey Keedy, graphic designer

It's a quotation you'll find in this short piece of motion design realized by Boca AKA Marcos Ceravolo and Ryan Uhrich, two students of the Vancouver Film School.

College students in the USA, may love to use the latest gadgets and wear the hottest fashions, but they may not know where their favorite brands originate, according to exclusive new research from market research firm Anderson Analytics.

53 percent of students thought Finnish cell phone company Nokia to be Japanese, while 57.8 percent thought Korean electronics company Samsung was Japanese. And 48.5 percent mistakenly thought Adidas clothing came from the United States, not Germany.

"For the most part, this next generation of educated American consumers either have no clue where the brands they use come from or simply assume everything comes from the United States, Japan or Germany," said Tom H. C. Anderson, Managing Partner, Anderson Analytics,

The study is based on an online survey of 1,000 US college student conducted during the fall 2006 semester by Anderson Analytics’ GenX2Z.com, which provides in-depth research on the youth market. See how students rated brands here

Karakiri is a creature of confort, a friendly octopus, made from cotton for a lasting relationship with your skin.



It holds you even when you watch TV. Is fully washable. Custome made for a perfect embrace

Karakiri is made by Oana Felipov. Great idea, Oana!

Check out the beautiful site for more info about how to get your Karakiri

A few months ago Yahoo! Sport and Eurosport started to work together to build the site. The aim was to develop the premier Sports web destination – Yahoo! Eurosport.