sparking curious mind

Happy endings cu Puma! Prietenii stiu de ce.

“Brands have become part of the fabric of our society.
Brands create context about who we are and how
we live. And brands aren’t just articulated by their
advertising any more; they’re articulated by everything
they do. Every aspect of a brand that touches people
defines that brand.”

Lee Clow, Chairman and Chief Creative Officer of
TBWA Worldwide.

"He owns eleven pairs of sneakers, hasn’t worn anything but jeans in a year, and won’t shut up about the latest Death Cab for Cutie CD. But he is no kid. He is among the ascendant breed of grown-up who has redefined adulthood as we once knew it and killed off the generation gap."

Pe larg, in NewYork Metro

1 doza de strategie bine articulata
4 - 5 sesiuni creative
1 verificare lingvistica
1 verificare din punct de vedere legal
1 testare pe grupuri de control din target’ul de referinta
inregistrarea marcii

"The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop being so damn normal.
In a winner-takes-all world, normal = nothing."

Kjell Nordström and Jonas Ridderstråle, "Funky Business"