sparking curious mind

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1. Always pretend to know more than everybody around you.

2. Get employees to fill in time sheets.

3. Run daily checks on progress of everyone's work.

4. Ensure that highly qualified people do mundane work for long periods.

5. Put barriers up between departments.

6. Don't speak personally to employees, except when announcing increased targets, shortened deadlines and tightened cost restraints.

7. Ask for a 200-page document to justify every new idea.

8. Call lots of meetings.

9. Place the biggest emphasis on the budget.

10. Buy lots of computers.

That's the reason they built those huge cars, back in the day.

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"Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be cumbered with your old nonsense." - Ralph Waldo Emerson

By Ji Lee

Brilliant piece of advertising by W+K Tokyo.
Check out the whole case here. It's mindblowing!

Created by Online Education

Twitter on a Fossil Bluetooth Watch!
From Bill Geiser, VP Fossil watch Technology

Bulky, though interesting.

For designer clothes at discounts that you would walk across Oxford Street naked for, check out BrandAlley now.
The online fashion retailer, BrandAlley, held an impromptu fashion show on November 20th on one of the most fashionable streets in the UK. The models wore nothing but a whole bunch of body paint.

Director Matei-Alexandru Mocanu has won genero.tv's competition to make the official music video for the latest UNKLE track, Heavy Drug. Congratulations to Matei! Well deserved.



Creative Review - UNKLE's Heavy Drug video

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6. When making presentations, account planners must dress up as pirates and hop around on one foot. Hilariously serious!

10 Ideas For Transforming Advertising

I found this interesting quote today:

The seamless life of agency can be reflected in the way we organize ourselves into flexible and versatile teams and collaboration across different disciplines is the key. socialhallucinations.com, Social Hallucinations, Nov 2009

You should read the whole article.

Winning industry awards is sometimes the primary concern of the agency’s creative staff, and because of this, clients often accuse agencies of ignoring their needs in favor of creating work that appeals to judges who sit on awards panels, usually fellow practitioners.

Freakish, flighty, yet very interesting video for N900. Great stuff!

If you are interested in book covers and editorial in general, there is nice project called «Daily book graphic» by Julian Montague, an artist and graphic designer living in Buffalo NY.
«Everyday I post some sort of graphic element from a book that I own. My plan is to do this for a year – February 21, 2009 to February 21, 2010.»

Very interesting

Ieri, 20 oct, la invitatia celor de la Trado Motors, am participat la BMW xDrive Tour.
De dimineata, pe o vreme de stat in casa, am ajuns la locatie, unde dupa o cafea si o scurta sedinta de socializare, am intrat in "paine". Vorba lor, bucuria nu are timp sǎ se îngrijoreze de condiţiile meteo şi de drum.

Tre' sa marturisesc ca eu sunt un mare fan BMW, inca de pe vremea lui E21, prin urmare eram nerabdator sa vad noul seria 5 GT si sa experimentez tehnologia xDrive. Ar trebui sa vorbesc si despre premiera in Romania a modelului X1, dar mie nu-mi spune nimic. Este un compromis facut de constructorul german, pe care-l inteleg dpdv al marketingului, dar nu il voi sustine.

Buuun......Dupa o scurta prezentare video a ce inseamna BMW xDrive, am trecut la dezvelirea monstrului! O combinatie intre un SUV, un MPV si o berlina de lux, modelul de baza, 535i GT fiind propulsat de un motor cu sase cilindri in linie de 3.0 litri supraalimentat ce dezvolta 306 cp. Aveam furnicaturi pe degete si tare as fi vrut sa-l incerc. Cu alta ocazie...

Fara sa pierdem timpul, am purces la o demonstratie a sistemului xDrive in conditii de on-road si off-road. Asa ca insotiti de cate un reprezentant BMW, ne-am urcat cate 2 in masini si ....of we went. Traseul ne-a purtat prin imprejurile orasului, iar la intervale regulate opream pentru a experimenta alt model din carvana.

Eu am condus un x3, un 320, al lui Claudiu David ( care mi-a oferit cateva tips-uri de condus extem de utile) si un 750i de 5l, 407 cai, cutie automata. Ce sa zic....Masinile astea parca au fost construite ca o prelungire a mea. Reactioneaza precis la reactiile mele, de parca au in ADN urme din mine. Incredibil cum accelereaza de te infunda in scaun si cum reactioneaza pe o sosea uda, chiar daca nu le-am solicitat la maxim. O incantare!

Odata ajunsi la showroom, am trecut la experimentare sistemului xDrive pe un traseu ingenios, amenajat in curte. Eu am condus un x6 si un x5 si marturisesc ca inca nu-mi vine sa cred ce poate sa faca tehnologia mentionata. Sistemul inteligent xDrive transferă putere către roţi într-un mod hotărât – şi în doar câteva milisecunde, în momentul în care sistemul simte o pierdere excesivă a tracţiunii, inversează subit cuplul, pentru a se adapta condiţiilor schimbătoare; iar astfel oferă tracţiunea maximă disponibilă şi o manevrabilitate superioară, pe toate suprafeţele. Si a fost un traseu plin de denivelari!

Una peste alta a fost o experienta minunata si parca nu as fi plecat. In concluzie trebuie sa admit ca BMW este Joy. O bucurie savurata resposabil, si traita in siguranta. Multumesc gazdelor si ii anunt ca voi raspunde cu drag si altor invitatii.

Rory Sutherland does an excellent job of selling what he calls "intangible value".
By the end of this talk, he will have persuaded you to the notion that intangible value is good, because it prevents people from only wanting more all the time, and instead enables them to appreciate what they already have.

A very valuable and insightful talk - sometimes it is a bit over the top - but we can give that licence to him - he is an advertising man and speaks his business well.