sparking curious mind

In Latin America Nike it has sent a new campaign Nike Rockstar Workout
The commercial titled Sweats the Fat is produced by the Argentine composer Gustavo Santaolalla, and is performed by the Costa Rican singer Debi Nova.
In it, Nike invites women to exercise through music and choreographies designed by Jamie King, leaving the choice of aesthetic surgery as a second alternative. The campaign is developed by the Argentine agency Madre of Buenos Aires.

Nokia has launched a blog/vlog for their N series mobile phone users called Nsights. Because the future is today and tomorrow can’t wait (what a cliche!).
Nokia is trying to open the conversation and want you to participate in the discussions.

For now they’ve opened up two sections - Internet and Music - that are ready to have revolutionary and visionary insights from you.

The internet has turned old ideas on knowledge, entertainment, commerce, community and information on their head. All that remains is to free it from your desk...

Away for a much deserved vacation. Going to the mountains during the Easter Break.

Scandal for the publicity of the Crazy Horse

The Cgtp, the general confederation of the Portuguese workers, asks to ban of the spread: “It offends the woman”.
The indicted image “offends the dignity of the woman” and diffuses “the stereotype of the sensual and submitted woman in front of a rational and dominating male”, adds the mayoralty, asking to be applied the law that prohibits whichever publicity damaging to the dignity of the person.
What say you?

We are living in exponential times. There are about 540,000 words in the English language.About 5 times as many as during Shakespeare’s time.More than 3,000 new books are published . . .Daily. More amazing facts about the shift that our world is going through right now, here.

And of course, watch this amazing presentation



via innocent drinks via here be monsters

People purchase foods based on their income level, their belief in a food’s health benefit and cost. However, ethnicity and gender also impact people’s food choices, according to researchers at the Johns Hopkins Bloomberg School of Public Health.

The study reports that food choice is also influenced by environmental factors, such as reliance on fast food, food advertising and food pricing, and on individual factors, such as taste, palatability, convenience and health benefits.

The key findings are as follows:

• There are considerable ethnic and gender differences in the association between socio-economic status, perceived barrier of food price, perceived benefit of diet quality and dietary intake.

• Income constraints on individuals and families can lead to a poorer quality diet. When buying food, African-Americans with lower incomes saw food price as more important than Whites with the same income level did.

• Caucasians of lower socio-economic status ate more fat and saturated fat. African-Americans showed no association between income level and fat intake.

• Among all study participants, and independent of income, the perceived barrier of food price appears to increase sodium intake while reducing fiber intake.

• Perceived benefit of diet quality was directly related to better nutritional behavior, including consuming foods less in saturated fat and eating more fiber, fruits and vegetables. Compared to men, women were more concerned about meeting food guidelines in order to improve their health.

• Women had lower energy, energy density, total fat, saturated fat, cholesterol and sodium intake than men. Yet, men had higher intake of fruits and vegetables, fiber, calcium and dairy products, particularly because they consumed more food.

Reyka Vodka is an Icelandic brand. The word reyka derives from the ancient Icelandinc word for steam. Watch and enjoy these cute, hilarious commercials. So simple and touchy. Gorgeous!

Check out their website. Cool graphics










via notcot

I love no 7: Notice patterns, Make connections

from here

John G won the debate against John L. Blogging isn't killing planning!

No: 56%
Yes: 27%
Don't Know: 17%

Read the notes from the debate here

According to Fast Company, Nokia will come to Romania next year. The company will build a mobile phone manufacturing plant which will create some 4,000 jobs in the town of Cluj Napoca, in Transylvania.

Nokia has promised to build an entire village of suppliers next to the plant, and the town’s airport will be expanded to accommodate jumbo jets. Good news for our economy! Boom time!

One year ago I've starting this blog not knowing where it will take or if I will last for so long. So far, it was a very enriching experience. Although, at some point I lost half my posts, thanks to the encouragement of my friends, I've managed to find the energy to keep blogging.

Along the way I've met wonderful people, both online and off line. They inspired me, I've learned valuable things and shared great ideas. One of the things that is very important to blogging is content. Content is a record. What differentiates content from other forms of information is that it is formal and recorded. It isn't a conversation in a café. It isn't a chat at a bar. Blogging may well be conversational but a key difference is that it leaves a record that others can peruse.
I'm humbled to know that there are people out there interested in what I write. That rises the bar for me to write about interesting things.

Blogging is a long-term investment of time, energy and creativity. A wonderful form of communication, that's why I thank you all reading and participating. Whomever you are.
So let's keep the conversation going :)

Agrimold din Vaslui imbuteliaza si produce apa minerala carbogazoasa de izvor, sucuri si ulei pentru gatit. Ceea ce mi-a starnit interesul sunt numele sub care compania comercializeza aceste produse. De mare inspiratie!

Dupa cum vedeti din fotografie apa minerala, "Izvorul Moldovencei" se numeste "Adio Sete". La fel si sucurile. Uleiul poarta numele de "Pofta Buna".
Trageti voi concluziile ca pe mine m-a pufnit rasul si nu ma mai pot concentra :D

Din categoria: Creativitate fara limite

I've just discovered two great sites dealing with green living.

The Alternative Consumer it's about eco lifestyle. They "present cutting-edge design, progressive initiatives and wise alternatives that stimulate a positive impact on the environment - one purchase at a time - alternativeconsumer.com is essential reading for busy folks looking to cultivate a greener lifestyle."
It's an excellent place where you can find cool things that help on preserving our world.

Greenthinkers is a web site that was created as a place to discuss and present ideas on how to live a more green life. They throw some green ideas out there in hopes of getting ourselves and others to make lifestyle changes that benefit the environment, or at least don't harm it as much.

Go check them out! I'm sure that there's something you can do to help saving the Earth!

Branding was on everyone's lips in the first day at Mad Days (ro). Marius surprised me with a creative presentation. He made a t-shirt with the title of each slide, wear 'em and as the presentation went along he took one t-shirt off to unveil the next slide. Brilliant!

The audience was participating, asking questions, challenging Marius. Great atmosphere! Surprisingly, there were lots of people in the audience. Somehow I knew that here in Iasi the interest for branding was high, but I didn't imagine that the turn out would be so great.

Later on, there was the opening of a very interesting photography exhibition. The author, Otilia Andrei, showcased photos of Asian "street talk". Photos taken on the streets of some Asian cities, illustrating commercial signage. Very refreshing.

Congrats to the organizers! Advero and Twin Arts. Good start, looking forward to the next workshops.

Good ideas can be drowned out by a flood of bad ones, says Laurent Florès. His New York-based company, called crmmetrix, developed a worthy new solution called Delphi. The Delphi system combines customer creativity with marketing department knowledge, and tests both with instant feedback from the Internet.

The system uses an Internet-based panel of consumers, provided by the client or crmmetrix, of whom the first 100 are asked for their best idea for a slogan to sell a particular product. Those consumer ideas are mixed in with the marketing department ideas and put to a vote by the next level of panelists.

"The beauty of this system is that consumers both generate ideas and sort through them," says Olivier Toubia, assistant professor of marketing at Columbia Business School in New York, who is co-authoring an article with Florès on the methodology of the Delphi system for the peer-reviewed Marketing Science magazine.

The clients range from consumer products companies like P&G, Unilever to Accor Hotels and the tire company Michelin. No doubt something is worth it about this method giving the names of the companies which use the system.

via stefan via IHT

This advert for Volkswagen was withdrawn from broadcast by the car maker following complaints from a number of mental health charities, including the Suicide Prevention Action Network, the American Psychiatric Association and Mental Health America. According to the complaints, the advert was guilty of mocking and exploiting the serious subject of suicide.

Title:"Jumper"
Brand: Volkswagen
Agebcy:Crispin, Porter + Bogusky, Miami

I like the "I'm feeling lucky" button ;)
Of course, this is just a joke :)

Dear planners, the 3rd annual planner survey is online. Heather LeFevre conducts an informal survey that is designed to let us all see what planners at different agencies think about their jobs, understand what drives salaries, and hopefully learn more about how our discipline is changing.

The survey is designed for planners only, from agency or freelance. Those outside US are welcome to participate. The answers will be anonymous and this link will capture your email if you want to receive the results.

Spread the word!

found at fallon

Alin created a love letter to Renault 12, Romanians' favorite car. The book is a "a compendium of architectures, designs, fashions and lifestyles."
You can download it here

To start of your week, here are some really sexy prints for Lavazza Coffee. From now one my morning coffee will be a much more intense experience :)





The photograph is Eryk Fitkau, an Australian who thinks that ""A photograph does not speak, it does not smell, it makes no sound, it does not move, it is just a two dimensional piece of paper, but a good photograph can do at least one if not all of the above!" At the end of the day that is exactly what Eryk's images are all about.

via cup of java