1 doza de strategie bine articulata
4 - 5 sesiuni creative
1 verificare lingvistica
1 verificare din punct de vedere legal
1 testare pe grupuri de control din target’ul de referinta
inregistrarea marcii

"The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop being so damn normal.
In a winner-takes-all world, normal = nothing."

Kjell Nordström and Jonas Ridderstråle, "Funky Business"