The Untold Story of Women and The Web



A survey commissioned by Yahoo and Starcom Mediavest Group (PDF) found that  96 percent of women say that they frequently feel positive emotions while online. If your marketing doesn’t elicit a positive emotional reaction, then you’re missing an opportunity.



Qualitative findings from a Just Ask a Woman Live listening session identified eight personality profiles for women when they are online. 
  1. Digital Cowgirl – the internet pioneer
  • 51 percent of women say they love finding new and exciting websites on the internet
  • 42 percent say they will go online even if they are not looking for anything in particular
  • Where to find her: games websites
  1. Digital Cassandra – the influential predictor of “what’s next”
  • 43 percent of women say they tell all their friends about websites they like
  • 22 percent claim they are usually the first of their friends to discover an interesting website
  • Where to find her: news, finance, home & family and food & entertainment websites
  1. Digital Diva – uses the “smartest” sites
  • 16 percent of women say they use the Internet to buy luxury items.
  • Where to find her: shopping, travel, health & beauty, entertainment & gossip and finance websites
  1. Digital Debutante – new to the internet, but not a novice
  • 20 percent of women state that although they are relatively new to the internet, they are constantly learning about new applications and websites.
  1. Digital Detective – internet researcher
  • 82 percent of women say the Internet is the first place they go if they need to conduct research
  • 58 percent can spend hours on the Internet researching every aspect of an issue that they are interested in.
  • Where to find her: news, weather, finance, home & family and food & entertaining websites
  1. Digital Voyeur – uses the internet to anonymously observe
  • More than 20 percent of respondents use the internet to look up old friends or boyfriends
  • Where to find her: news, finance, games, home & family, food & entertainment and astrology websites
  1. Digital Socialite
  • 12 percent of women agree with the statement: “I use the Internet to help me plan my social life”
  • 15 percent say they have used the Internet to meet new people
  • Where to find her: travel, entertainment and gossip websites
  1. Digital Shopkeeper
  • Just over 10 percent of women say they have started an online business or have used the internet to generate income.
  • Where to find her: news websites

As noted in this report, much of the conventional wisdom about how and why women use
the Internet may actually be wrong. What is certain is that the digital dialogue between marketers and their female customers will never be the same. Reaching women on line will require greater insight, a better understanding of their attitudes and values, and the willingness to engage in an empowering dialogue.

Posted in , , , , , , , | Leave a comment

Ad Planner 1000 says....


What Ad Planner 1000 says about our habits online? Here is a a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. The sites on this list reflect 3 seasonal trends:


              - Users are playing, not watching sports - Fifa.com, NBA.com and ESPN.com all saw declines as regular visitors turned off their computers and headed outside to play.
              - Users are, however, watching blockbusters - Fandango.com, moviefone.com, rottentomatoes.com and netflix.com all saw traffic increases.
              - Users are being social - Cooking sites like allrecipes.com and cooks.com saw increases, as did dating sites zoosk.com and match.com, while twitter.com and hi5.com saw declines.


I guess we are increasingly start to play out, after having meals at home. Or something like that.

Posted in , , , , , , , | Leave a comment

Scrisoare deschisa catre publicitate si marketing




Cititi scrisoarea de mai sus. Este in engleza. Nadajduiesc ca cititorii acestui blog stapanesc limba.
Este o scrisoare despre crowdsourcing si co-creatie de la un tip care nu vrea sa participe. Imi place adevarul laconic din scrisoare.
Si chiar daca inca nu am reusit sa-l identific pe Brian, cuvintele lui pline de intelepciune, nu vor fi uitate curand - "Vreau sa mananc carnati gustosi, nu sa incarc videoclipuri". 


De luat aminte.

Posted in , , , , , | 1 Comment

Fundatia Comunitara Iasi


Din orice punct de vedere am privi problema, concluzia este aceeasi: o comunitate se poate dezvolta doar prin implicarea a cat mai multi dintre membrii ei.
Intotdeauna m-am intrebat daca Iasul are spirit comunitar si daca poate fi stimulat sa se manifeste.

Spiritul comunitar se refera la ideea pe care membrii comunitatii o au despre ei insisi si despre comunitatea lor. In general este vorba de atitudini pozitive, optimiste in privinta viitorului si care incurajeaza altruismul si contributia membrilor la bunastarea comunitatii. Aceste atitudini sunt apoi reflectate in purtarea acestor membri si prin urmare contribuie la un viitor mai bun al comunitatii.

Animat de gandurile astea s-a nascut ideea de a infiinta o fundatie comunitara la Iasi. Alaturi de un grup de tineri profesionisti animati de aceleasi idei am hotarat sa ne punem in practica ideile si sa contribuim cu responsabilitate si entuziasm la dezvoltarea comunitatii iesene.

Convinsi ca schimbarea se produce prin implicarea si prin contributia noastra, a tuturor, si cu dorinta de a aduce increderea iesenilor ca “se poate”, grupul de initiativa a reactionat prompt la programul lansat de Asociatia pentru Relatii Comunitare. Mai exact, prin acest program, ARC ofera consultanta specializata pentru infiintarea si functionarea unei fundatii comunitare si un sprijin financiar (30.000 lei) in condiţiile atragerii aceleasi sume din comunitate de catre grupul de initiativa.

Dar ce este o Fundatie Comunitara?
Fundatiile comunitare reprezinta organizatii care atrag fonduri din donatii de la persoane fizice si juridice dintr-o anumita arie geografica si care distribuie fondurile atrase catre cauze caritabile, din aceeasi regiune, pentru dezvoltarea acesteia. Ele stimuleaza motivatia, cooperarea si participarea locala.
O fundatie comunitara este independentă si nu poate fi controlata direct sau indirect de catre un individ, o organiztie, o institutie, o companie sau un partid politic.

Fundatia Comunitara Iasi aduce impreuna oamenii buni si cauzele bune pentru a asigura administrarea si distribuirea profesionista si transparenta a fondurilor donate pentru intreaga comunitate. Fundatia Comunitara Iasi aduce bucuria in actul de a dona, facandu-l confortabil, convenabil si rentabil, iar prin valorificarea flexibilitatii Fundatiei, doreste sa creeze vehiculul de donare potrivit cu obiectivele donatorului spre beneficiul comunitatii.

Va invitam cu drag sa da-ti o mana de ajutor la infiintarea si functionarea Fundatiei Comunitare Iasi. Gasiti pe site-ul fundatiei contul unde se pot face donatii.
De buna seama ca ne puteti sprijinii in orice alt mod. Promovati initiativa, spune-ti celor apropiati despre inititiva. Orice ajutor conteaza.

Va multumesc!

Posted in , , , | 1 Comment

Periodic Table of Swearing

Bloody Nora! Great find! The periodic Table of Swearing courtesy of Modern Toss. Available in print.


And to keep things in same course, here is a video where Britain's Channel 4 asks loads of celebrities to share their favorite swear words.


What's yours?

Posted in , , | 1 Comment

Social Media Revolution

The pace of change in social media is fast! Extremely fast! Check out the following videos, made bySocialnomis. There is a 9 month gap between the moment they were made.

The first video


The second one (9 months later)


What changed in the last 9 months?

- Over 50% of the world’s population is under 30
- Facebook tops Google for weekly traffic in the U.S.
- Facebook added over 200 million users in less than a year
- If Facebook were a country it would be the world’s 3rd largest (previously 4th)
- Britney Spears replaces Ellen DeGeneres (Twitter stat)
- 50% of the mobile Internet traffic in the UK is for Facebook
- Wikipedia has 15 million articles (previously 13 million)
- 60 million status updates happen on Facebook daily

The end of the second video says it all! If your business will still exist in 5 years time, that's the ROI of social media. So, what are you going to do about it?

Leave a comment

Beautifully Banal

The Type Directors Club has asked a few designers to find a classified/personal newspaper ad from their local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads will be reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned, with proceeds to benefit the TDC Scholarship Fund

Posted in , , , , | 1 Comment

Start-up School

photo credit

Prietenul Manafu lanseaza un nou proiect interesant. Start-up School.

Esti student? Vrei sa afli cum sa pornesti o afacere pe internet?
Start-Up School isi propune sa exploreze noul context de business si posibilitatile de dezvoltare in noua realitate dominata de Internet intr-un eveniment ce va acoperi cele mai importante aspecte ale conceperii si dezvoltarii ulterioare a unei afaceri online.

Vino si asista la prezentarile Start-up School pe 21 aprilie, pentru o zi de conferinte si dezbateri in care vei:

• BENEFICIA de bogata experienta antreprenoriala a celor mai cunoscuti oameni de afaceri si profesionisti din online
• INVATA cele mai bune si mai inovatoare practici in start-up-urile din mediul virtual
• CASTIGA cunostinte pretioase si un premiu de 1000 de euro daca te inscrii in concursul de idei si proiecte pe internet.

Daca nu ajungi la Bucuresti poti vedea evenimentul pe internet, live pe: www.startupschool.ro

Posted in | Leave a comment

Diesel - Sex Sells



Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.


Look at the reactions of the ad-hoc spectators.

Posted in , , , , | Leave a comment

What the fuck is social media?


A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny new technology, but because it lets us be ourselves – only more. so.

Picture from this bold, interesting, in your face presentation

Posted in , , , | Leave a comment

Brand Butling

"It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be 'brand butlers'."


More interesting thoughts on the matter, here

Posted in , , , , | Leave a comment

STOP SAYING "VIRAL"

As mighty ninja, Faris put it, spreadable media is a more accurate term. If it doesn't spread, it's dead. Spreadability as a concept describes how the properties of the media environment, texts, audiences, and business models work together to enable easy and widespread circulation of mutually meaningful content within a networked culture.

Posted in | Leave a comment

Talent imitates, genius steal

De cum am vazut noua reclama Timisoreana - Ceasul, mi s-a parut familiara. De parca am mai vazut-o. Nuo mai vazusem, dar o idee similara (identica) mai vazusem intr-o reclama pentru SPDR State Street Global Advisors cu acelasi nume, Clock Tower, facuta de The Gate Worldwide in 2009.


Judecati si voi.

SPDR



Timisoreana

Posted in , , , , | 4 Comments

Brand Activation - Heineken

This is, by far, one of the best examples of successful brand activation I've seen!

I would have loved to take part in the event.
Such a great, engaging experience! Bravo to all parts involved in the creation!

The video is a bit long, but worth watching.




>DIV

Posted in , , | 4 Comments

Logorama

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city... and even more in LOGORAMA !



The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA).
Is nominated for best animated short at this year's Oscars, so take aprox. quarter of an hour to watch it. And is full of corporate and brand logos (around 2,500 of them) Brilliant!

*Update Just won the Oscar! Well deserved!

Posted in , , , | Leave a comment
Un produs Blogger.

Search

Swedish Greys - a WordPress theme from Nordic Themepark. Converted by LiteThemes.com.