1. Start with needs
2. Do less
3. Design with data
4. Do the hard work to make it simple
5. Iterate. Then iterate again.
6. Build for inclusion
7. Understand context
8. Build digital services, not websites
9. Be consistent, not uniform
10.Make things open: it makes things better

Mai sus puteți citi cele 7 principii de design după care se ghidează activitatea Serviciului Guvernamental Digital al UK. Mi se pare excepțional că un guvern are așa un serviciu care lucrează după asemenea principii!
Numit de curând în funcția de ”Head of Design” al serviciului, amicul Ben Terret a lucrat la elaborarea și implementarea principiilor. Și multe alte lucruri menite să îmbunătățească comunicarea digitală a Guvernului UK.
Puteți afla mai multe aici și aici.

Mă întreb când vreodată va fi posibil așa ceva în țara noastră?

Created by Online Education

Study reveals that a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.

Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns. The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public.

Judging a campaign’s effectiveness by clicks can be detrimental because it overlooks the importance of branding while simultaneously drawing conclusions from a sub-set of people who may not be representative of the target audience.

"Dear Mr. Barroso,

Would you like to hear more about Systembolaget and our perspective on this matter?
As of right now you have a standing invitation to join us for lunch or dinner at your convenience.
Just contact us a few days in advance, and we'll make it happen."

This is a great way to fight against alcohol consumption and alcohol related problems!

The initiative comes from Systembolaget. The Swedish Alcohol Retail Monopoly, exists for one reason only: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive. (They're supposed to make a certain profit, but if it's too big they have to lower their prices.)

This has worked well: Alcohol-related problems are smaller in Sweden than in comparable countries where alcohol is sold freely.

The Swedish model isn't always convenient for the consumer - the stores aren't open all night, and you won't find one on every corner.

But a majority of the Swedes are supportive. Partly because they appreciate our significance for the public health. And partly because they like our stores. (They offer one of the world's biggest selections of alcoholic beverages, and their employees really know their Chardonnays from their SauvignonBlancs.)

TreeWorks launched Ze list, a top of Romanian blogs ranked by popularity. The ranking algorithm is similar with the one from Google, but this one calculates only the blogs universe, so is more precise.

via Tree blog

BTW I'm on 128th place at the moment :)

A few months ago Yahoo! Sport and Eurosport started to work together to build the site. The aim was to develop the premier Sports web destination – Yahoo! Eurosport.