Archive for aprilie 2010

Beautifully Banal

The Type Directors Club has asked a few designers to find a classified/personal newspaper ad from their local community to “hijack” typographically. When redesigned, the once banal and disposable classified ads will be reinterpreted by the designer into a one-of-a-kind collectible poster. Each poster will be auctioned, with proceeds to benefit the TDC Scholarship Fund

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Start-up School

photo credit

Prietenul Manafu lanseaza un nou proiect interesant. Start-up School.

Esti student? Vrei sa afli cum sa pornesti o afacere pe internet?
Start-Up School isi propune sa exploreze noul context de business si posibilitatile de dezvoltare in noua realitate dominata de Internet intr-un eveniment ce va acoperi cele mai importante aspecte ale conceperii si dezvoltarii ulterioare a unei afaceri online.

Vino si asista la prezentarile Start-up School pe 21 aprilie, pentru o zi de conferinte si dezbateri in care vei:

• BENEFICIA de bogata experienta antreprenoriala a celor mai cunoscuti oameni de afaceri si profesionisti din online
• INVATA cele mai bune si mai inovatoare practici in start-up-urile din mediul virtual
• CASTIGA cunostinte pretioase si un premiu de 1000 de euro daca te inscrii in concursul de idei si proiecte pe internet.

Daca nu ajungi la Bucuresti poti vedea evenimentul pe internet, live pe:

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Diesel - Sex Sells

Hilarious example of how to create buzz and word of mouth for your brand. Diesel created this hard selling performance, in Piazza Della Scala, Milano, as part of the new "Sex Sells"campaign.

Look at the reactions of the ad-hoc spectators.

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What the fuck is social media?

A good way to think about social media is that all of this is actually just about being human beings. Sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers – it’s what our species has built several civilisations on. That’s why it is spreading so quickly, not because it’s great shiny new technology, but because it lets us be ourselves – only more. so.

Picture from this bold, interesting, in your face presentation

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Brand Butling

"It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime. Basically, if you're going to embrace one big consumer trend this year, please let it be 'brand butlers'."

More interesting thoughts on the matter, here

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