How Europeans are using the internet?

  • Internet use stretches ahead of TV amongst youth audience
  • 16-24 year olds now spend 10% more time online than watching TV
  • Uplift in online driven by rising use amongst silver surfers and digital women
  • Internet users on average spending nearly 12 hours per week online and nearly a third (29%) spending upwards of 16 hours online
  • Internet users access the internet 5.5 days per week
  • Social networking sites now visited by 42% of internet users
  • 8 out of 10 Europeans connect to the internet via a broadband connection
  • For the first time ever, 16-24 year olds across Europe are now accessing the
    internet more frequently than they are watching TV
  • 82% of this younger demographic use the internet between 5 and 7
    days each week while only 77% watch TV as regularly (a decrease of
    5% since last year)
There is huge potential to engage and interact with a rapidly growing online audience if marketers can fully understand how consumers are spending their time online. For example, internet users are spending much more time interacting with content and new online tools and services: 42% of internet users regularly communicate via social networking sites and 30% of people watching TV, film or video clips online.

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