Slow food - Design


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"In a world of abundance, where our basic necessities are already taken care of, beauty and what's compelling to our souls are becoming more valuable to us. Beyond price, convenience and quality, Design is becoming the new battleground for business."
- Robert Wong, Executive Creative Director, Arnold Worldwide


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One Response to Slow food - Design

hidden persuader spunea...

I would say design, yes for sure (it's one of the strongests signals good brands have). But also ideals/values, specially in a Western post-material world. Eg. real beauty, dirt is good, we're for dogs, etc etc.

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