Archive for iulie 2007

Slow Food

I've stumbled upon this great Rudyard Kipling's quote. I think it should be in every planner's mind as a guiding lighthouse.

"I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who."- Rudyard Kipling, The Elephant's Child (1902)

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Human, after all

Odd dark future in which people still remain human beings and, despite all the technological advances, make normal human errors. Marcel, carefully built a new campaign for Diesel - "Human after all".

Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriters: Eric Jannon, Dimitri Guerassimov
Art directors: Nicolas Chauvin, Romin Favre
Photographer : Johan Renck

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I haven't posted anything for a while because I'm going through a lot of changes lately. Mom underwent a difficult surgery last week. Everything went well and now she's recovering very good. Hopefully, she will be out of danger and on her feet soon enough. I have to give a special thanks to everyone which showed support and offered comfort. It meant a lot to me and my Mom! You guys, my dear friends, rock! I'm privileged to have you. I love you with my whole heart!

On the other, more positive, hand, I've changed jobs. As of today I'm the newest member of the great team of Grapefruit, one of the finest brand consultancy in Romania. I'm am very excited about this new adventure! Hopefully, we will produce some great work together. I know, for one, that I'll do the best work I can.

So, I'm back on track and with added energy and enthusiasm!

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We manage our time. We don't manage our attention.

originally uploaded by dltq

"Managing time is all about lists, optimization, efficiency, and it's TACTICAL. Managing attention is all about INTENTION, making choices as to what DOES and DOES NOT get done, and it's STRATEGIC. Managing time is an action journey. Managing attention is an emotional journey." - Linda Stone, writer, speaker and consultant focused on trends and their strategic and consumer implications.

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Web 2.0 Framework

Web 2.0 is founded on seven key Characteristics: Participation, Standards, Decentralization, Openness, Modularity, User Control, and Identity.

Web 2.0 is expressed in two key Domains: the Open web, and the Enterprise.

The heart of Web 2.0 is how it converts Inputs (User Generated Content, Opinions, Applications), through a series of Mechanisms (Technologies, Recombination, Collaborative Filtering, Structures, Syndication) to Emergent Outcomes that are of value to the entire community.

more here

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Learn English. It's rewarding

Three new ads from Dalbir, for British Council Budapest.

Love story, Treasure and Wanted.

Advertising Agency: Ogilvy & Mather, Budapest, Hungary
Executive Creative Director: Dalbir Singh
Creative Director: Gabor Spielmann
Art Director: Eric Napier, Dalbir Singh
Copywriter: Dalbir Singh
Illustrator: Melinda Szentpetery, Amsterdam

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Carlsberg taps into wine market

A range of 15 new wines is being rolled out to pubs using Carlsberg's distribution service.

Under the brand name Invenio, the portfolio is exclusive to Carlsberg's on-trade customers, and has been sourced from countries and regions around the world including California, South Africa, and Australia. Packaging features details of the country of origin along with the varietal, plus tasting notes.

Carlsberg UK wine buyer Louise Boddington said: "Invenio offers outstanding, reasonably priced wine. It gives our trade customers the opportunity to retail a range of Old and New World styles for their customers at outstanding value for money under an on-trade exclusive label."

SiebertHead has created the branding identity for Invenio, which is Latin for, "to discover", including the gold font and design for the product's red, white and rose ranges. Artist Ruth Palmer has created eight illustrations featuring landscape designs to denote the country of origin for each wine.

Invenio white wines are produced from three varieties of grape. Invenio Chenin Blanc comes from South Africa, Sauvignon Blanc from Chile and Chardonnay from the United States. Of the red wines, Tempranillo is Spanish, Montepulciano d’Abruzzo Italian and Shiraz Australian.

Although the selection is relatively small, it’s a good overall range whose wines represent a versatile assortment of various styles. Of the white wines, Chardonnay has the most oaken taste and is worth trying with pasta and cheese. Shiraz red wine is also good to sample at a pizzeria.

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Are you cold blooded?

Is the new drink from Fosters worth dipping your hand in a bucket of snakes? Maybe if you're Cold Blooded enough.

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Internet, most essential medium

According to the “Internet and Multimedia 2007″ report by Edison Media Research and Arbitron, the internet has become increasingly important to US consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential”.

As you can see in the above chart, the internet already leads television among those age 12-17, 18-24, 25-34, and 35-44. Only above age 45 do any age groups still put television in first place.

“It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans,” said Larry Rosin, president of Edison Media Research.

I bet that in five years time the internet will be the most essential medium for entertainment and info.

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Does this says "tender" to you? This is a new brand from Transavia, a chicken meat producer from Romania. The brand name is Fragedo, suggesting tenderness, freshness etc. Well, at least that's what I suppose they meant to convey. To me it sounds more like green. It doesn't make me think of "fresh chicken meat". But that's me.

Brandient is responsible for the design and naming. Transavia expects(ro) a 20% rise in total turnover with the new brand.

What do you think about the new brand, Fragedo?

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