Archive for aprilie 2007

Nike+ "Addicted"

Directed by Dante Ariola through MJZ
Voice by Edward Norton
Music by A-Bomb

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Mapping every internet user

João Ribeiro and Sérgio Veiga, students at the University of Aveiro, started this experiment of mapping each and every internet user in the Whole Wide World!

MapMyName is the name of the project and the guys want to do this in only one month. So better hurry up and join. I'm already there.

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Slow Food

“Plans are nothing; planning is everything.”
(Dwight D. Eisenhower)

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UGC is here to stay

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released by Accenture.

More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they face today.

The new landscape offers opportunities as well as challenges, according to the study, as two-thirds (68 percent) of the respondents said they believe that within three years their businesses will be making money on user-generated content. However, a quarter (24 percent) of respondents said they do not yet know how their businesses will profit from user-generated content.

Asked to identify which type of content offers the highest growth potential for their industry over the next five years, the greatest number of respondents — 53 percent — cited short-form video, followed by videogames (13 percent), full-length film (11 percent) music, (11 percent), consumer publishing (9 percent) and business publishing (4 percent).


Run Easy

According to a recent survey orchestrated by GfK Custom Research, a staggering 87% of Americans have been put off the sport of running for a variety of reasons including the fear that they need to be competitive in order to participate*. In opposition to this philosophy, Reebok asks consumers, "What are you just doing?" in its innovative global movement "Run Easy."

Reebok's "Run Easy" movement kicked off with an aggressive media campaign featuring advertising created by New York agency, Mcgarry Bowen.

The first phase of the "Run Easy" movement will feature several attention grabbing OOH executions including edgy messages such as "Run + Puke + Run = Crazy".

Reebok's Run Easy television spot celebrates the joy of social running "at the speed of chat." In opposition to Nike latest TVC's which depict the pain and suffering which athletes go through.

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I Breathe

Copy translates: "When will you start breathing?….immediately after he stops smoking"

Romanian anti smoking campaign made by Eurespir (I breathe) that aim to stop the smoking in public places.

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Sweat the fat!

In Latin America Nike it has sent a new campaign Nike Rockstar Workout
The commercial titled Sweats the Fat is produced by the Argentine composer Gustavo Santaolalla, and is performed by the Costa Rican singer Debi Nova.
In it, Nike invites women to exercise through music and choreographies designed by Jamie King, leaving the choice of aesthetic surgery as a second alternative. The campaign is developed by the Argentine agency Madre of Buenos Aires.

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Nokia Nseries Nsights

Nokia has launched a blog/vlog for their N series mobile phone users called Nsights. Because the future is today and tomorrow can’t wait (what a cliche!).
Nokia is trying to open the conversation and want you to participate in the discussions.

For now they’ve opened up two sections - Internet and Music - that are ready to have revolutionary and visionary insights from you.

The internet has turned old ideas on knowledge, entertainment, commerce, community and information on their head. All that remains is to free it from your desk...


"Crazy Horse" ad banned in Lisabon

Scandal for the publicity of the Crazy Horse

The Cgtp, the general confederation of the Portuguese workers, asks to ban of the spread: “It offends the woman”.
The indicted image “offends the dignity of the woman” and diffuses “the stereotype of the sensual and submitted woman in front of a rational and dominating male”, adds the mayoralty, asking to be applied the law that prohibits whichever publicity damaging to the dignity of the person.
What say you?

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Shift happens

We are living in exponential times. There are about 540,000 words in the English language.About 5 times as many as during Shakespeare’s time.More than 3,000 new books are published . . .Daily. More amazing facts about the shift that our world is going through right now, here.

And of course, watch this amazing presentation

via innocent drinks via here be monsters

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Why we eat what we eat?

People purchase foods based on their income level, their belief in a food’s health benefit and cost. However, ethnicity and gender also impact people’s food choices, according to researchers at the Johns Hopkins Bloomberg School of Public Health.

The study reports that food choice is also influenced by environmental factors, such as reliance on fast food, food advertising and food pricing, and on individual factors, such as taste, palatability, convenience and health benefits.

The key findings are as follows:

• There are considerable ethnic and gender differences in the association between socio-economic status, perceived barrier of food price, perceived benefit of diet quality and dietary intake.

• Income constraints on individuals and families can lead to a poorer quality diet. When buying food, African-Americans with lower incomes saw food price as more important than Whites with the same income level did.

• Caucasians of lower socio-economic status ate more fat and saturated fat. African-Americans showed no association between income level and fat intake.

• Among all study participants, and independent of income, the perceived barrier of food price appears to increase sodium intake while reducing fiber intake.

• Perceived benefit of diet quality was directly related to better nutritional behavior, including consuming foods less in saturated fat and eating more fiber, fruits and vegetables. Compared to men, women were more concerned about meeting food guidelines in order to improve their health.

• Women had lower energy, energy density, total fat, saturated fat, cholesterol and sodium intake than men. Yet, men had higher intake of fruits and vegetables, fiber, calcium and dairy products, particularly because they consumed more food.

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Icelanding vodka

Reyka Vodka is an Icelandic brand. The word reyka derives from the ancient Icelandinc word for steam. Watch and enjoy these cute, hilarious commercials. So simple and touchy. Gorgeous!

Check out their website. Cool graphics

via notcot

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