Chrysler goes metal

Chrysler has a new logo. The Pentastar got a metalizing treatment. It was 1962 when then-Chrysler president Lynn Townsend wanted a new corporate symbol to represent all of the corporation’s brands. It had to be a symbol with a strong, classic look, instantly recognizable and universal. Wherever you were, in whatever country, that symbol had to say “Chrysler.”
Now Chrysler is being Chrysler again.

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