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In Latin America Nike it has sent a new campaign Nike Rockstar Workout
The commercial titled Sweats the Fat is produced by the Argentine composer Gustavo Santaolalla, and is performed by the Costa Rican singer Debi Nova.
In it, Nike invites women to exercise through music and choreographies designed by Jamie King, leaving the choice of aesthetic surgery as a second alternative. The campaign is developed by the Argentine agency Madre of Buenos Aires.