sparking curious mind

According to a recent survey orchestrated by GfK Custom Research, a staggering 87% of Americans have been put off the sport of running for a variety of reasons including the fear that they need to be competitive in order to participate*. In opposition to this philosophy, Reebok asks consumers, "What are you just doing?" in its innovative global movement "Run Easy."

Reebok's "Run Easy" movement kicked off with an aggressive media campaign featuring advertising created by New York agency, Mcgarry Bowen.




The first phase of the "Run Easy" movement will feature several attention grabbing OOH executions including edgy messages such as "Run + Puke + Run = Crazy".


Reebok's Run Easy television spot celebrates the joy of social running "at the speed of chat." In opposition to Nike latest TVC's which depict the pain and suffering which athletes go through.