Branding at Mad Days

Branding was on everyone's lips in the first day at Mad Days (ro). Marius surprised me with a creative presentation. He made a t-shirt with the title of each slide, wear 'em and as the presentation went along he took one t-shirt off to unveil the next slide. Brilliant!

The audience was participating, asking questions, challenging Marius. Great atmosphere! Surprisingly, there were lots of people in the audience. Somehow I knew that here in Iasi the interest for branding was high, but I didn't imagine that the turn out would be so great.

Later on, there was the opening of a very interesting photography exhibition. The author, Otilia Andrei, showcased photos of Asian "street talk". Photos taken on the streets of some Asian cities, illustrating commercial signage. Very refreshing.

Congrats to the organizers! Advero and Twin Arts. Good start, looking forward to the next workshops.

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