Planning: Beck's Mix Beer

InBev Germany introduced two new brands in the segment of beer mix beverages.
Beck’s Level 7 is a beer and energy drink, a mix of guarana, coffee and beer.
Beck's Chilled Orange is mix of beer and Kumquat orange with fruit-fresh flavour.

Both products have an alcohol content of 2,5 per cent and are offered in transparent, white glass bottles. Both novelties are offered in the following bundles: Single bottle, Sixpack and 24er box of 0.33 litres (single bottles and/or four Sixpacks).

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