sparking curious mind

"What happens when an interactive agency goes to work for SUBWAY? Late nights, fun times, and lots of sandwiches. When Agency.com has the chance to win the SUBWAY interactive business, they immediately go to work... in the restaurants, on the streets, and, of course, on the internet. Check out their viral video, send it to your friends, and help them spread the good word of, um, mustard." - Agency.com

Agency.com makes a viral video about them for a pitch for Subway account. Then they post it on Youtube before going to Subway.

The move sparks all sorts of reactions around blogosphere. Coudal even made a very funny spoof.

Is this the right move to win new business?

via Adfreak