Advertising: Kinetic sculptures

After being awarded the prestigious BMW advertising account, fledgling creative hotshop Ireland/Davenport launched its first TV commercial for the brand.

Shot in the Netherlands using the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures", forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation.

Emphasising the strategic background behind the creative execution, newly appointed strategic director at Ireland/Davenport, Priniven Pillay, adds, "BMW is so passionate about innovation, from their design elements to their pioneering engineering concepts, and it was this passion that we wanted to capture through our TV commercial."

Truely unique & amazing way of bringing together art and engineering.

via guerrilla innovation

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