Advertising: Attention

Information doesn't seem to be in short supply, nowadays. Precisely the opposite.
We're drowning in it.
The only factor becoming scarce in this world of abundance is human attention.
I believe that in the years to come, our attention will have a very high value.

In order to get the attention we need to practice an attention economy.
Build attention traps. Create value by manipulating the ruling attention structures.
Judo, not brute force, gets the best results.
Draw your inspiration from your audience not your muse.
And keep in touch with that audience. The customer is always right.

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