Planning: Maslow in 2005

Some years ago, it was mainly the United States that counted in the world of internet(near 70%), we now notice that they only count for about 20%. The rest of the internet use is more spread over the rest of the world.

With the boom of internet and technology, a Morgan Stanley report shows even that the number of engineers that graduate in the USA is less important than that of India let alone China. This doesn’t withstand that the salaries are completely different between Asia and the USA.
It is also in Asia that the evolution is clearly taking big proportions:

  1. South Korea is having more than 70% of broadband access
  2. Japan sends more emails by phone than by PC
  3. China counts the "youngest" internet users: their proportion of under 30 years is the highest in the world

When you have a look at the image above, it will probably make you smile. Many have heard about Maslow’s theory.
In reality though, there are still masses of people who have never heard of Maslow but are still definitely in the initial pyramid of needs. What is also remarkable is that in the study the main actors are Asia and USA, followed, supposing, by Europe but no word about Latin America.

According the survey, the future will move internet and technologies even faster: "You ain’t seen nothing yet". The different uses with the technologies are numerous and the game is being played on different levels:

  • Video
  • Voice
  • WiFi
  • Broadband
  • Storage
  • Open Source

Though the spending on internet are finally rising, after quite some years of hope, the way companies use advertising on internet is still not very well developed.

I shouldn’t be saying this but, when will marketing people use internet adequately in their action plans and take all the benefit they can from this?

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