How to tell a great story

Great stories succeed because they are able to capture the imagination of large or important audiences, say Seth Godin in an article published in Ode Magazine

A great story is true
Great stories make a promise
Great stories are trusted
Great stories are subtle
Great stories happen fast
Great stories don’t appeal to logic, but they often appeal to our senses
Great stories are rarely aimed at everyone
Great stories don’t contradict themselves
Most of all, great stories agree with our world view

A story can teach you and change you. Of course. But only if it STARTS with something that people already buy into.

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