advertising: Magic and Logic

Successful agencies are run much like other successful companies.
Success starts from the top and these agencies have people in top
management who feel a sense of ownership of their agency; they have
clear business goals, coherent values, and a defined culture, and they
give a strong lead.

Many of them put the quality of their people at the heart of the business,
believing in a service/value/profit chain.

via creative classics

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